Brandwave

Gisou vs Yves Saint Laurent:Which is more popular?

In October 2026, Gisou had more branded searches than Yves Saint Laurent among lip oil brands worldwide. Gisou had about 74,000 branded searches, while Yves Saint Laurent had 6,600. Gisou made up 23.3% of all lip oil brand searches we track, and Yves Saint Laurent accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about lip oil brands, Gisou appeared in two of the five answers and Yves Saint Laurent in one.

Among lip oil brands worldwide in October 2026

Who do people search for more?

Gisou, about 11 searches for every 1 for Yves Saint Laurent

Gisou 74K searchesYves Saint Laurent 6.6K searches

Who does AI mention more?

Gisou, mentioned in 2 of 5 answers, Yves Saint Laurent in 1

Gisou in 2 of 5Yves Saint Laurent in 1 of 5

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Top lip oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gisou was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Yves Saint Laurent was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Dior2nd
  3. Clarins3rd
  4. Gisou4th
  5. e.l.f. Cosmetics5th
  6. Summer Fridays–
  7. Yves Saint Laurent–
  8. Fenty Beauty–
  9. Charlotte Tilbury–
  10. SHEGLAM–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dior5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clarins4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NYX Professional Makeup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gisou2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • e.l.f. Cosmetics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yves Saint Laurent1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milani1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Summer Fridays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fenty Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about lip oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Gisou or Yves Saint Laurent more popular in search?

This chart shows how often people search Google for Gisou and Yves Saint Laurent by name. Each line represents a brand's share of searches for all 12 lip oil brands we track, month by month, from English-language searches worldwide.

Gisou and Yves Saint Laurent among lip oil brands worldwide, by month

Share of searches by month for Gisou, Yves Saint Laurent. The figures are in the table below the chart.

View monthly share of searches table
MonthDiorGisouClarinse.l.f. CosmeticsSummer FridaysNYX Professional MakeupYves Saint LaurentFenty BeautyCharlotte TilburySHEGLAMKosasMilani
Nov 202525.4%25.4%17%17%3.4%5.1%1.9%1.9%0.83%0.45%0.68%0.83%
Dec 202529.2%23.9%16%16%3.2%4.8%2.1%2.1%0.78%0.51%0.64%0.78%
Jan 202631.7%25.8%14.2%14.2%2.8%4.2%2.3%1.9%0.68%0.56%0.68%0.85%
Feb 202633.3%22.4%15%15%2.4%4.5%2.4%2%0.73%0.73%0.73%0.88%
Mar 202627.6%22.6%18.5%15.1%3.7%4.5%2.5%2.5%0.73%0.73%0.88%0.73%
Apr 202625.2%25.2%20.6%13.8%2.3%5%2.3%2.3%0.65%0.82%0.99%0.82%
May 202627.6%22.6%18.5%15.1%2.5%5.5%2.5%2.5%0.71%0.9%0.9%0.71%
Jun 202630.2%24.7%16.5%13.5%2.7%4.9%2.2%1.8%0.78%0.98%0.98%0.65%
Jul 202627.4%27.4%15%15%2.4%5.5%2.4%1.6%0.89%0.59%0.7%0.89%
Aug 202627%27%14.8%14.8%3.6%5.4%2.4%1.6%0.88%0.69%0.69%1.1%
Sep 202623.9%23.9%16%16%7.2%5.9%2.6%1.7%0.75%0.63%0.63%0.75%
Oct 202623.3%23.3%15.6%15.6%10.4%5.7%2.1%1.7%0.91%0.6%0.5%0.5%

Yves Saint Laurent sells other things too, so only its searches that name this product count here, like “ysl lip oil”.

How has branded search for Gisou and Yves Saint Laurent changed worldwide over the last 12 months?

3 findings
  • Gisou was ahead of Yves Saint Laurent in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Gisou’s share of searches among lip oil brands worldwide moved from 25.4% to 23.3%, and its estimated monthly branded searches moved from 135K to 74K.
  • Across the 12 months ending October 2026, Yves Saint Laurent’s share of searches among lip oil brands worldwide moved from 1.9% to 2.1%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

How did search popularity change for lip oil brands worldwide in October 2026?

2 changes

  1. In October 2026, Gisou lost share of searches among lip oil brands worldwide, from 23.9% to 23.3%.

  2. In October 2026, Yves Saint Laurent lost share of searches among lip oil brands worldwide, from 2.6% to 2.1%.

How are Gisou’s and Yves Saint Laurent’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gisou’s and Yves Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gisou

1 branded search term

  • gisou lip oil

Yves Saint Laurent

1 branded search term

  • ysl lip oil

How the Brand Demand Index is measured

Other head-to-heads among lip oil brands

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