Brandwave

Milani vs Yves Saint Laurent:Which is more popular?

In October 2026, Yves Saint Laurent had more branded searches than Milani among lip oil brands worldwide. Yves Saint Laurent had about 6,600 branded searches, while Milani had 1,600. Yves Saint Laurent made up 2.1% of all lip oil brand searches we track, and Milani accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about lip oil brands, Milani and Yves Saint Laurent each appeared in one of the five answers.

Among lip oil brands worldwide in October 2026

Who do people search for more?

Yves Saint Laurent, about 4 searches for every 1 for Milani

Yves Saint Laurent 6.6K searchesMilani 1.6K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Milani in 1 of 5Yves Saint Laurent in 1 of 5

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Top lip oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milani and Yves Saint Laurent were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Dior2nd
  3. Clarins3rd
  4. Gisou4th
  5. e.l.f. Cosmetics5th
  6. Summer Fridays–
  7. Yves Saint Laurent–
  8. Fenty Beauty–
  9. Charlotte Tilbury–
  10. +2 more
  11. Milani–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dior5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clarins4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NYX Professional Makeup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gisou2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • e.l.f. Cosmetics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yves Saint Laurent1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milani1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Summer Fridays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fenty Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about lip oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Milani or Yves Saint Laurent more popular in search?

This chart shows how often people search Google for Milani and Yves Saint Laurent by name. Each line represents a brand's share of searches for all 12 lip oil brands we track, month by month, from English-language searches worldwide.

Milani and Yves Saint Laurent among lip oil brands worldwide, by month

Share of searches by month for Yves Saint Laurent, Milani. The figures are in the table below the chart.

View monthly share of searches table
MonthDiorGisouClarinse.l.f. CosmeticsSummer FridaysNYX Professional MakeupYves Saint LaurentFenty BeautyCharlotte TilburySHEGLAMKosasMilani
Nov 202525.4%25.4%17%17%3.4%5.1%1.9%1.9%0.83%0.45%0.68%0.83%
Dec 202529.2%23.9%16%16%3.2%4.8%2.1%2.1%0.78%0.51%0.64%0.78%
Jan 202631.7%25.8%14.2%14.2%2.8%4.2%2.3%1.9%0.68%0.56%0.68%0.85%
Feb 202633.3%22.4%15%15%2.4%4.5%2.4%2%0.73%0.73%0.73%0.88%
Mar 202627.6%22.6%18.5%15.1%3.7%4.5%2.5%2.5%0.73%0.73%0.88%0.73%
Apr 202625.2%25.2%20.6%13.8%2.3%5%2.3%2.3%0.65%0.82%0.99%0.82%
May 202627.6%22.6%18.5%15.1%2.5%5.5%2.5%2.5%0.71%0.9%0.9%0.71%
Jun 202630.2%24.7%16.5%13.5%2.7%4.9%2.2%1.8%0.78%0.98%0.98%0.65%
Jul 202627.4%27.4%15%15%2.4%5.5%2.4%1.6%0.89%0.59%0.7%0.89%
Aug 202627%27%14.8%14.8%3.6%5.4%2.4%1.6%0.88%0.69%0.69%1.1%
Sep 202623.9%23.9%16%16%7.2%5.9%2.6%1.7%0.75%0.63%0.63%0.75%
Oct 202623.3%23.3%15.6%15.6%10.4%5.7%2.1%1.7%0.91%0.6%0.5%0.5%

Yves Saint Laurent and Milani sell other things too, so only their searches that name this product count here, like “ysl lip oil”.

How has branded search for Milani and Yves Saint Laurent changed worldwide over the last 12 months?

3 findings
  • Yves Saint Laurent was ahead of Milani in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Milani’s share of searches among lip oil brands worldwide moved from 0.83% to 0.5%, and its estimated monthly branded searches moved from 4.4K to 1.6K.
  • Across the 12 months ending October 2026, Yves Saint Laurent’s share of searches among lip oil brands worldwide moved from 1.9% to 2.1%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

How did search popularity change for lip oil brands worldwide in October 2026?

2 changes

  1. In October 2026, Yves Saint Laurent lost share of searches among lip oil brands worldwide, from 2.6% to 2.1%.

  2. In October 2026, Milani fell from 10th to 12th among lip oil brands worldwide.

How are Milani’s and Yves Saint Laurent’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Milani’s and Yves Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Milani

1 branded search term

  • milani lip oil

Yves Saint Laurent

1 branded search term

  • ysl lip oil

How the Brand Demand Index is measured

Other head-to-heads among lip oil brands

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