Dior vs Yves Saint Laurent:Which is more popular?
In September 2026, Yves Saint Laurent had more branded searches than Dior among fragrance brands worldwide. Yves Saint Laurent had about 1.2 million branded searches, while Dior had 368,000. Yves Saint Laurent made up 6.4% of all fragrance brand searches we track, and Dior accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about fragrance brands, Dior appeared in four of the five answers and Yves Saint Laurent in three. Dior was mentioned before Yves Saint Laurent in every answer that named either.
Who do people search for more?
Yves Saint Laurent, about 3 searches for every 1 for Dior
Who does AI mention more?
Dior, mentioned in 4 of 5 answers, Yves Saint Laurent in 3
Who does AI recommend more?
Dior, named ahead of Yves Saint Laurent in 4 of 4 answers
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Top fragrance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dior was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Yves Saint Laurent was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Dior was listed before Yves Saint Laurent in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Chanel1st- Dior2nd
- Yves Saint Laurent3rd
Maison Francis Kurkdjian4th
Tom Ford5th
Armani Beauty6th
Le Labo7th
Gucci8th
Versace9th
Byredo10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chanel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dior4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Maison Francis Kurkdjian4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tom Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Versace3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yves Saint Laurent3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Le Labo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gucci2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lattafa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Byredo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about fragrance brands
5 answers
Asked ChatGPT
“Which fragrance brand should I buy?”
Asked ChatGPT
“What are the best fragrance brands?”
Asked ChatGPT
“What's the best fragrance brand for everyday wear?”
Searched Google, AI Overview
“fragrance brands”
Searched Google, AI Overview
“perfume brands for women”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Dior or Yves Saint Laurent more popular in search?
This chart shows how often people search Google for Dior and Yves Saint Laurent by name. Each line represents a brand's share of searches for all 15 fragrance brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Yves Saint Laurent, Dior. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chanel | Gucci | Carolina Herrera | Tom Ford | Versace | Yves Saint Laurent | Le Labo | Lattafa | Jo Malone | Byredo | Dior | Maison Francis Kurkdjian | Armani Beauty | Rabanne | Viktor&Rolf |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 17.2% | 6.3% | 6.3% | 7.7% | 6.3% | 4.2% | 4.2% | 3.5% | 1.9% | 1.9% | 1.6% | 0.6% | 0.47% | 0.38% |
| Nov 2025 | 32.9% | 16% | 7.2% | 5.8% | 8.8% | 7.2% | 4.8% | 4.8% | 4.8% | 2.2% | 2.2% | 1.8% | 0.72% | 0.53% | 0.43% |
| Dec 2025 | 35.7% | 15.6% | 7% | 5.7% | 8.6% | 5.7% | 4.7% | 4.7% | 4.7% | 2.1% | 2.1% | 1.7% | 0.73% | 0.63% | 0.42% |
| Jan 2026 | 49.2% | 13.6% | 4.1% | 4.9% | 7.4% | 6.1% | 3.3% | 3.3% | 2.7% | 1.5% | 1.5% | 1.2% | 0.48% | 0.37% | 0.3% |
| Feb 2026 | 40.7% | 15.3% | 5.6% | 5.6% | 8.4% | 5.6% | 4.6% | 4.6% | 3.1% | 1.7% | 1.7% | 1.7% | 0.66% | 0.51% | 0.34% |
| Mar 2026 | 40.8% | 17.1% | 5.1% | 5.1% | 7.6% | 6.2% | 4.2% | 4.2% | 3.4% | 1.9% | 1.5% | 1.5% | 0.58% | 0.46% | 0.31% |
| Apr 2026 | 39% | 18% | 5.4% | 5.4% | 8% | 5.4% | 4.4% | 4.4% | 3.6% | 2% | 1.6% | 1.6% | 0.61% | 0.49% | 0.27% |
| May 2026 | 44.9% | 15.5% | 4.6% | 4.6% | 8.4% | 5.6% | 3.8% | 3.8% | 3.1% | 1.7% | 1.4% | 1.4% | 0.52% | 0.42% | 0.23% |
| Jun 2026 | 53.1% | 12.8% | 3.8% | 3.8% | 7% | 4.7% | 3.8% | 3.1% | 2.6% | 1.4% | 1.4% | 1.1% | 0.52% | 0.51% | 0.23% |
| Jul 2026 | 43.8% | 15% | 4.5% | 5.5% | 8.2% | 5.5% | 4.5% | 3.7% | 3% | 2% | 1.6% | 1.3% | 0.6% | 0.5% | 0.27% |
| Aug 2026 | 39.5% | 14.7% | 5.4% | 5.4% | 8.1% | 6.6% | 5.4% | 4.4% | 3.6% | 2% | 2% | 1.6% | 0.71% | 0.49% | 0.27% |
| Sep 2026 | 38.5% | 14.4% | 7.9% | 6.4% | 6.4% | 6.4% | 5.2% | 4.3% | 3.5% | 1.9% | 1.9% | 1.5% | 0.72% | 0.58% | 0.32% |
How has the Dior and Yves Saint Laurent comparison changed over the last 12 months?
3 findings
- Yves Saint Laurent was ahead of Dior in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dior’s share of searches among fragrance brands worldwide held steady at 1.9%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Yves Saint Laurent’s share of searches among fragrance brands worldwide moved from 6.3% to 6.4%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for fragrance brands worldwide in September 2026?
2 changes
In September 2026, Carolina Herrera overtook Versace and Yves Saint Laurent to rank 3rd among fragrance brands worldwide, with 7.9% of the searches.
In September 2026, Tom Ford overtook Versace and 2 others to rank 4th among fragrance brands worldwide, with 6.4% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dior’s and Yves Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dior
1 branded search term
- dior perfume
Yves Saint Laurent
1 branded search term
- yves saint laurent
Other head-to-heads among fragrance brands
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