Chanel vs Tom Ford:Which is searched more?
In September 2026, Chanel had more branded searches than Tom Ford among fragrance brands worldwide. Chanel was estimated to have 7.4M branded searches compared to Tom Ford’s 1.2M, and held a 45.7% Share of Search versus Tom Ford’s 7.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chanel or Tom Ford?
Compare the perfume and fragrance brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chanel, Tom Ford. The figures are in the table below the chart.
View monthly share of search table
| Month | Chanel | Gucci | Carolina Herrera | Tom Ford | Versace | Yves Saint Laurent | Jo Malone | Rabanne | Viktor&Rolf |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 20.2% | 7.3% | 7.3% | 9% | 7.3% | 4.1% | 0.54% | 0.45% |
| Nov 2025 | 39.4% | 19.2% | 8.6% | 7% | 10.5% | 8.6% | 5.7% | 0.63% | 0.52% |
| Dec 2025 | 42.4% | 18.6% | 8.3% | 6.8% | 10.2% | 6.8% | 5.6% | 0.75% | 0.5% |
| Jan 2026 | 55.5% | 15.3% | 4.6% | 5.6% | 8.4% | 6.9% | 3.1% | 0.41% | 0.34% |
| Feb 2026 | 47.8% | 18% | 6.6% | 6.6% | 9.9% | 6.6% | 3.6% | 0.6% | 0.4% |
| Mar 2026 | 47.4% | 19.8% | 5.9% | 5.9% | 8.9% | 7.2% | 4% | 0.54% | 0.36% |
| Apr 2026 | 45.6% | 21% | 6.3% | 6.3% | 9.4% | 6.3% | 4.2% | 0.57% | 0.31% |
| May 2026 | 51.4% | 17.7% | 5.3% | 5.3% | 9.7% | 6.4% | 3.6% | 0.48% | 0.26% |
| Jun 2026 | 59.9% | 14.5% | 4.3% | 4.3% | 7.9% | 5.3% | 2.9% | 0.58% | 0.26% |
| Jul 2026 | 50.8% | 17.4% | 5.2% | 6.3% | 9.5% | 6.3% | 3.5% | 0.57% | 0.31% |
| Aug 2026 | 47% | 17.5% | 6.4% | 6.4% | 9.6% | 7.8% | 4.3% | 0.58% | 0.32% |
| Sep 2026 | 45.7% | 17% | 9.3% | 7.6% | 7.6% | 7.6% | 4.2% | 0.68% | 0.38% |
How has the Chanel and Tom Ford comparison changed over the last 12 months?
3 findings
- Chanel was ahead of Tom Ford in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chanel’s estimated Share of Search among fragrance brands worldwide moved from 43.7% to 45.7%, and its estimated monthly branded searches moved from 7.3M to 7.4M.
- Across the 12 months ending September 2026, Tom Ford’s estimated Share of Search among fragrance brands worldwide moved from 7.3% to 7.6%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for fragrance brands worldwide in September 2026?
2 changes
In September 2026, Tom Ford overtook Versace and Yves Saint Laurent to rank 4th among fragrance brands worldwide, with 7.6% estimated Share of Search.
In September 2026, Chanel lost estimated Share of Search among fragrance brands worldwide, from 47% to 45.7%.
Other head-to-heads among fragrance brands
How each brand is measured
Brandwave collects information about searches that people make online using Chanel’s and Tom Ford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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