Brandwave

How popular isGucci in search?

In September 2026, there were an estimated 2.7M branded searches for Gucci worldwide which is down 18.2% over the last 12 months. Gucci holds 17% estimated Share of Search among fragrance brands worldwide and is ranked 2nd of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Chanel45.7%
  2. Gucci17%
  3. Carolina Herrera9.3%
  4. Tom Ford7.6%
  5. Versace7.6%
  6. Yves Saint Laurent7.6%
  7. Jo Malone4.2%
  8. Rabanne0.68%
  9. Viktor&Rolf0.38%
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Which fragrance brands compete with Gucci?

Gucci against fragrance brands worldwide, by month

Share of Search by month for Chanel, Gucci, Carolina Herrera, Tom Ford, Versace, Yves Saint Laurent, Jo Malone. The figures are in the table below the chart.

View monthly share of search table
MonthChanelGucciCarolina HerreraTom FordVersaceYves Saint LaurentJo MaloneRabanneViktor&Rolf
Oct 202543.7%20.2%7.3%7.3%9%7.3%4.1%0.54%0.45%
Nov 202539.4%19.2%8.6%7%10.5%8.6%5.7%0.63%0.52%
Dec 202542.4%18.6%8.3%6.8%10.2%6.8%5.6%0.75%0.5%
Jan 202655.5%15.3%4.6%5.6%8.4%6.9%3.1%0.41%0.34%
Feb 202647.8%18%6.6%6.6%9.9%6.6%3.6%0.6%0.4%
Mar 202647.4%19.8%5.9%5.9%8.9%7.2%4%0.54%0.36%
Apr 202645.6%21%6.3%6.3%9.4%6.3%4.2%0.57%0.31%
May 202651.4%17.7%5.3%5.3%9.7%6.4%3.6%0.48%0.26%
Jun 202659.9%14.5%4.3%4.3%7.9%5.3%2.9%0.58%0.26%
Jul 202650.8%17.4%5.2%6.3%9.5%6.3%3.5%0.57%0.31%
Aug 202647%17.5%6.4%6.4%9.6%7.8%4.3%0.58%0.32%
Sep 202645.7%17%9.3%7.6%7.6%7.6%4.2%0.68%0.38%

  1. 1.Chanel

    45.7%

    Held 1st. 7.4M estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Gucci

    17%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Carolina Herrera

    9.3%

    Moved from 5th to 3rd. 1.5M estimated branded searches, +50% vs prior month. Share +2.9 points.

  4. 4.Tom Ford

    7.6%

    Moved from 6th to 4th. 1.2M estimated branded searches, +22% vs prior month. Share +1.2 points.

  5. 5.Versace

    7.6%

    Moved from 3rd to 5th. 1.2M estimated branded searches, -18.7% vs prior month. Share -2 points.

  6. 6.Yves Saint Laurent

    7.6%

    Moved from 4th to 6th. 1.2M estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Jo Malone

    4.2%

    Held 7th. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Rabanne

    0.68%

    Held 8th. 110K estimated branded searches, +21.5% vs prior month. Share +0.1 points.

  9. 9.Viktor&Rolf

    0.38%

    Held 9th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between Gucci and its closest rivals

Every comparison with Gucci

How has branded search demand for Gucci changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Gucci worldwide fell from 3.4M to 2.7M.
  • Across the 12 months ending September 2026, Gucci’s estimated Share of Search among fragrance brands worldwide decreased from 20.2% to 17%.
  • Across the 12 months ending September 2026, Gucci’s estimated Share of Search among fragrance brands worldwide peaked at 21% in April 2026 and was lowest at 14.5% in June 2026.

How did search popularity change for fragrance brands worldwide in September 2026?

  1. In September 2026, Carolina Herrera overtook Versace and Yves Saint Laurent to rank 3rd among fragrance brands worldwide, with 9.3% estimated Share of Search.

  2. In September 2026, Tom Ford overtook Versace and Yves Saint Laurent to rank 4th among fragrance brands worldwide, with 7.6% estimated Share of Search.

  3. In September 2026, Versace lost estimated Share of Search among fragrance brands worldwide, from 9.6% to 7.6%.

  4. In September 2026, Chanel lost estimated Share of Search among fragrance brands worldwide, from 47% to 45.7%.

  5. In September 2026, Gucci lost estimated Share of Search among fragrance brands worldwide, from 17.5% to 17%.

  6. Estimated monthly branded searches for Rabanne worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.

Where does Gucci compete?

Gucci is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Luxury fashion houses4th of 710.5%Show ranking
Handbag brands3rd of 515.7%Show ranking
Fragrance brands2nd of 917%Shown above
Designer perfume brands2nd of 521.8%Show ranking
Sunglass brands1st of 532.3%Show ranking

How is Gucci measured?

Brandwave collects information about searches that people make online using Gucci’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gucci

How the Brand Demand Index is measured

Who owns Gucci?

Gucci is owned by Kering. Brandwave also tracks Yves Saint Laurent and Saint Laurent, owned by the same company, worldwide.

Do you work for Gucci? To request corrections or removal please contact us via our support page and we will be happy to assist.

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