Brandwave

Sunglasses brands:Which are searched most?

In September 2026, Ray-Ban was the most searched among sunglasses brands worldwide, with an estimated 2.2M branded searches and 59% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ray-Ban59%
  2. Oakley39.5%
  3. Bolle1.3%
  4. Carrera0.26%
  5. Quay<0.01%

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Share of SearchLeaderboard

Compare the sunglasses brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sunglasses brands worldwide, by month

Share of Search by month for Ray-Ban, Oakley. The figures are in the table below the chart.

View monthly share of search table
MonthRay-BanOakleyBolleCarreraQuay
Oct 202554%44.2%1.5%0.29%0.01%
Nov 202559%39.4%1.3%0.21%<0.01%
Dec 202559.2%39.5%1.1%0.26%<0.01%
Jan 202654.1%44.2%1.5%0.29%<0.01%
Feb 202658.8%39.4%1.6%0.26%0.01%
Mar 202659.2%39.5%1.1%0.26%<0.01%
Apr 202663.9%34.9%0.94%0.23%<0.01%
May 202663.8%34.8%1.2%0.23%<0.01%
Jun 202663.8%34.8%1.2%0.23%<0.01%
Jul 202663.9%34.9%0.94%0.23%<0.01%
Aug 202659.2%39.5%1.1%0.26%<0.01%
Sep 202659%39.5%1.3%0.26%<0.01%

This month’s ranking, September 2026

  1. 1.Ray-Ban

    59%

    Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  2. 2.Oakley

    39.5%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share 0 points.

  3. 3.Bolle

    1.3%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Carrera

    0.26%

    Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Quay

    <0.01%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among sunglasses brands worldwide?

In September 2026, Ray-Ban was the most searched among sunglasses brands worldwide, with an estimated 2.2M branded searches and 59% estimated Share of Search within this set. Oakley is in 2nd place, 19.5 percentage points behind at 39.5% Share of Search.

Global sunglasses brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ray-Ban54% → 59%63.9%Jul 202654%Oct 20251st
Oakley44.2% → 39.5%44.2%Oct 202534.8%May 20262nd
Bolle1.5% → 1.3%1.6%Feb 20260.94%Apr 20263rd
Carrera0.29% → 0.26%0.29%Jan 20260.21%Nov 20254th
Quay0.01% → <0.01%0.01%Oct 2025<0.01%Jul 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Ray-Ban’s estimated Share of Search among sunglasses brands worldwide increased from 54% to 59%.
  • Across the 12 months ending September 2026, Oakley’s estimated Share of Search among sunglasses brands worldwide decreased from 44.2% to 39.5%.
  • Across the 12 months ending September 2026, Ray-Ban’s estimated Share of Search among sunglasses brands worldwide peaked at 63.9% in July 2026 and was lowest at 54% in October 2025.
  • Across the 12 months ending September 2026, Oakley’s estimated Share of Search among sunglasses brands worldwide peaked at 44.2% in October 2025 and was lowest at 34.8% in May 2026.
  • Across the 12 months ending September 2026, Bolle, Carrera and Quay held steady: their estimated Share of Search among sunglasses brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for sunglasses brands worldwide in September 2026?

  1. Estimated monthly branded searches for Ray-Ban worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.

  2. Estimated monthly branded searches for Quay worldwide fell 33.3% over 12 measured months, from 480 to 320 in September 2026.

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