Brandwave

How popular isGucci?

In September 2026, people searched for Gucci by name about 3.3 million times worldwide, a 16.4% decrease from the previous year. These searches made up 3.6% of all global sunglasses brand searches, placing Gucci fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about sunglasses brands, Gucci did not appear in any of the answers.

Search and AI answers in September 2026

Gucci is the fourth most searched of 10 competitors and not listed in any AI answer.

  1. Ray-BanShare of searches 45.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. OakleyShare of searches 30.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. PradaShare of searches 7.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. GucciShare of searches 3.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Maui JimShare of searches 3.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top sunglasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Gucci did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray-Ban1st
  2. Oakley2nd
  3. Persol3rd
  4. Maui Jim4th
  5. Goodr5th
  6. Prada–
  7. Gucci–
  8. Quay–
  9. Carrera–
  10. Bollé–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray-Ban4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oakley3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Maui Jim2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goodr2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Persol2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Prada0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gucci0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Quay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Carrera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bollé0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sunglasses brands

4 answers

  • Asked ChatGPT

    “Which sunglasses brand should I buy?”

    1. 1Ray-Ban
    2. 2Oakley
    3. 3Maui Jim
    4. 4Persol
    5. 5Goodr

  • Asked ChatGPT

    “What are the best sunglasses brands?”

    1. 1Ray-Ban
    2. 2Persol
    3. 3Maui Jim
    4. 4Oakley
    5. 5Goodr

  • Asked ChatGPT

    “What's the best sunglasses brand for everyday eye protection?”

    1. 1Ray-Ban
    2. 2Oakley

  • Searched Google, AI Overview

    “polarised sunglasses”

    1. 1Ray-Ban

  • Searched Google, AI Overview

    “men's sunglasses”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sunglasses brands compete with Gucci?

Gucci against sunglasses brands worldwide, by month

Share of searches by month for Ray-Ban, Oakley, Prada, Gucci, Maui Jim, Goodr, Persol. The figures are in the table below the chart.

View monthly share of searches table
MonthRay-BanOakleyPradaGucciMaui JimGoodrPersolQuayCarreraBollé
Oct 202541.8%34.3%8.4%4%3.1%2.5%2.5%2.1%1.1%0.24%
Nov 202547.9%32%6.4%3%2.9%2.9%1.9%1.9%0.87%0.18%
Dec 202548%32.1%6.5%3.1%2.9%2.4%1.9%1.9%1.1%0.18%
Jan 202643.5%35.6%7.2%3.4%2.6%2.1%2.6%1.8%0.97%0.2%
Feb 202647.4%31.8%6.4%3.7%2.9%2.3%2.3%1.9%1.1%0.22%
Mar 202645.8%30.6%7.6%3.5%3.4%3.4%2.3%2.3%1%0.21%
Apr 202650.3%27.5%6.8%3.2%3.7%3%2.5%2%0.92%0.19%
May 202648.5%26.5%8%3.7%3.6%3.6%2.4%2.4%1.1%0.22%
Jun 202648.5%26.5%6.5%3.7%4.4%3.6%2.4%2.9%1.3%0.22%
Jul 202648.8%26.6%6.6%3.7%4.4%3.6%2.4%2.4%1.3%0.23%
Aug 202645.9%30.7%7.6%3.5%4.1%2.8%2.3%1.8%1%0.26%
Sep 202645.9%30.7%7.6%3.6%3.4%2.8%2.8%1.9%1.2%0.21%

  1. 1.Ray-Ban

    45.9%

    Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share 0 points.

  2. 2.Oakley

    30.7%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share +0.1 points.

  3. 3.Prada

    7.6%

    Held 3rd. 369K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Gucci

    3.6%

    Moved from 5th to 4th. 175K estimated branded searches, -17.1% vs prior month. Share 0 points.

  5. 5.Maui Jim

    3.4%

    Moved from 4th to 5th. 165K estimated branded searches, -32.9% vs prior month. Share -0.7 points.

  6. 6.Goodr

    2.8%

    Held 6th. 135K estimated branded searches, -18.2% vs prior month. Share 0 points.

  7. 7.Persol

    2.8%

    Held 7th. 135K estimated branded searches, 0% vs prior month. Share +0.5 points.

  8. 8.Quay

    1.9%

    Held 8th. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.

  9. 9.Carrera

    1.2%

    Held 9th. 61K estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.Bollé

    0.21%

    Held 10th. 10.4K estimated branded searches, -33.1% vs prior month. Share 0 points.

Gucci, Prada and Bollé sell other things too, so only their searches that name this product count here, like “gucci shades”.

Compare popularity between Gucci and its closest rivals

Every comparison with Gucci

46 comparisons

How has branded search demand for Gucci changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gucci worldwide fell from 4M to 3.3M.
  • Across the 12 months ending September 2026, Gucci’s share of searches among sunglasses brands worldwide held steady, from 4% to 3.6%.

How did search popularity change for sunglasses brands worldwide in September 2026?

6 changes

  1. In September 2026, Persol gained share of searches among sunglasses brands worldwide, from 2.3% to 2.8%.

  2. In September 2026, Maui Jim lost share of searches among sunglasses brands worldwide, from 4.1% to 3.4%.

  3. Oakley’s share of searches among sunglasses brands worldwide has gained ground for 3 months in a row, from 26.5% to 30.7% in September 2026.

  4. In September 2026, Gucci rose from 5th to 4th among sunglasses brands worldwide.

  5. Estimated monthly branded searches for Goodr worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.

  6. Estimated monthly branded searches for Ray-Ban worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.

How are Gucci’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Gucci’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gucci
  • gucci cologne
  • gucci eau de parfum
  • gucci fragrance
  • gucci handbag
  • gucci loafers
  • gucci parfum
  • gucci perfume
  • gucci shades
  • gucci sunglasses

How the Brand Demand Index is measured

Who owns Gucci?

Gucci is owned by Kering. Brandwave also tracks Yves Saint Laurent, Bottega Veneta and Saint Laurent, owned by the same company, worldwide.

Do you work for Gucci? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Gucci compete?

Gucci is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Luxury fashion houses4th of 1110.5%Show ranking
Handbag brands5th of 70.5%Show ranking
Fragrance brands14th of 150.06%Show ranking
Sunglasses brands4th of 103.6%Shown above
Designer perfume brands4th of 514.5%Show ranking
Loafer brands3rd of 1117.4%Show ranking
Creator with pink hair and a pink jacket

Is Gucci your brand?

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