Brandwave

How popular isCarrera in search?

In September 2026, there were an estimated 9.9K branded searches for Carrera worldwide which held steady over the last 12 months. Carrera holds 0.25% estimated Share of Search among sunglasses brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ray-Ban57.6%
  2. Oakley38.6%
  3. Quay2.3%
  4. Bolle1.3%
  5. Carrera0.25%
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Which sunglasses brands compete with Carrera?

Carrera against sunglasses brands worldwide, by month

Share of Search by month for Ray-Ban, Oakley, Quay, Carrera. The figures are in the table below the chart.

View monthly share of search table
MonthRay-BanOakleyQuayBolleCarrera
Oct 202552.6%43.1%2.6%1.4%0.28%
Nov 202557.7%38.5%2.3%1.3%0.21%
Dec 202557.8%38.6%2.3%1%0.26%
Jan 202652.9%43.2%2.1%1.4%0.29%
Feb 202657.4%38.5%2.3%1.6%0.25%
Mar 202657.5%38.4%2.8%1%0.25%
Apr 202662.3%34%2.5%0.92%0.23%
May 202661.8%33.8%3%1.1%0.22%
Jun 202661.4%33.6%3.7%1.1%0.22%
Jul 202662%33.8%3.1%0.92%0.22%
Aug 202657.8%38.6%2.3%1%0.26%
Sep 202657.6%38.6%2.3%1.3%0.25%
  1. 1.Ray-Ban

    57.6%

    Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  2. 2.Oakley

    38.6%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share 0 points.

  3. 3.Quay

    2.3%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.

  4. 4.Bolle

    1.3%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Carrera

    0.25%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Carrera and its closest rivals

How has branded search demand for Carrera changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Carrera worldwide held steady at 9.9K.
  • Across the 12 months ending September 2026, Carrera’s estimated Share of Search among sunglasses brands worldwide held steady, from 0.28% to 0.25%.

How did search popularity change for sunglasses brands worldwide in September 2026?

  1. Estimated monthly branded searches for Ray-Ban worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.

Where does Carrera compete?

Carrera is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sunglasses brands5th of 50.25%Shown above
Slot car brands2nd of 58.7%Show ranking

How is Carrera measured?

Brandwave collects information about searches that people make online using Carrera’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • carrera glasses

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How the Brand Demand Index is measured

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Is Carrera your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.