How popular isOakley in search?
In September 2026, there were an estimated 1.5M branded searches for Oakley worldwide which held steady over the last 12 months. Oakley holds 38.6% estimated Share of Search among sunglasses brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which sunglasses brands compete with Oakley?
Share of Search by month for Ray-Ban, Oakley, Quay. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray-Ban | Oakley | Quay | Bolle | Carrera |
|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 43.1% | 2.6% | 1.4% | 0.28% |
| Nov 2025 | 57.7% | 38.5% | 2.3% | 1.3% | 0.21% |
| Dec 2025 | 57.8% | 38.6% | 2.3% | 1% | 0.26% |
| Jan 2026 | 52.9% | 43.2% | 2.1% | 1.4% | 0.29% |
| Feb 2026 | 57.4% | 38.5% | 2.3% | 1.6% | 0.25% |
| Mar 2026 | 57.5% | 38.4% | 2.8% | 1% | 0.25% |
| Apr 2026 | 62.3% | 34% | 2.5% | 0.92% | 0.23% |
| May 2026 | 61.8% | 33.8% | 3% | 1.1% | 0.22% |
| Jun 2026 | 61.4% | 33.6% | 3.7% | 1.1% | 0.22% |
| Jul 2026 | 62% | 33.8% | 3.1% | 0.92% | 0.22% |
| Aug 2026 | 57.8% | 38.6% | 2.3% | 1% | 0.26% |
| Sep 2026 | 57.6% | 38.6% | 2.3% | 1.3% | 0.25% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.6% | 2.2M | -18.2% | -0.2 points | |
| 2, held 2nd | 38.6% | 1.5M | -18% | 0 points | |
| 3, held 3rd | 2.3% | 90.5K | -17.7% | 0 points | |
| 4, held 4th | 1.3% | 49.5K | 0% | +0.2 points | |
| 5, held 5th | 0.25% | 9.9K | -18.2% | 0 points |
1.
Ray-Ban
57.6%
Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share -0.2 points.
2.
Oakley
38.6%
Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share 0 points.
3.
Quay2.3%
Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.
4.
Bolle
1.3%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Carrera0.25%
Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between Oakley and its closest rivals
Every comparison with Oakley
9 comparisons
How has branded search demand for Oakley changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Oakley worldwide held steady at 1.5M.
- Across the 12 months ending September 2026, Oakley’s estimated Share of Search among sunglasses brands worldwide decreased from 43.1% to 38.6%.
- Across the 12 months ending September 2026, Oakley’s estimated Share of Search among sunglasses brands worldwide peaked at 43.2% in January 2026 and was lowest at 33.6% in June 2026.
How did search popularity change for sunglasses brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Ray-Ban worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.
Where does Oakley compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sunglass brands | 4th of 5 | 17.7% | Show ranking |
| Sunglasses brands | 2nd of 5 | 38.6% | Shown above |
| Ski goggle brands | 1st of 3 | 92.9% | Show ranking |
How is Oakley measured?
Brandwave collects information about searches that people make online using Oakley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- oakley
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Is Oakley your brand?
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