Brandwave

Oakley vs Quay:Which is searched more?

In September 2026, Oakley had more branded searches than Quay among sunglasses brands worldwide. Oakley was estimated to have 1.5M branded searches compared to Quay’s 320, and held a 39.5% Share of Search versus Quay’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among sunglasses brands worldwide in September 2026Which is more popular in search, Oakley or Quay?
Oakley39.5%1.5M searches
vs
Quay<0.01%320 searches

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Which is more popular in search, Oakley or Quay?

Compare the sunglasses brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Oakley and Quay among sunglasses brands worldwide, by month

Share of Search by month for Oakley, Quay. The figures are in the table below the chart.

View monthly share of search table
MonthRay-BanOakleyBolleCarreraQuay
Oct 202554%44.2%1.5%0.29%0.01%
Nov 202559%39.4%1.3%0.21%<0.01%
Dec 202559.2%39.5%1.1%0.26%<0.01%
Jan 202654.1%44.2%1.5%0.29%<0.01%
Feb 202658.8%39.4%1.6%0.26%0.01%
Mar 202659.2%39.5%1.1%0.26%<0.01%
Apr 202663.9%34.9%0.94%0.23%<0.01%
May 202663.8%34.8%1.2%0.23%<0.01%
Jun 202663.8%34.8%1.2%0.23%<0.01%
Jul 202663.9%34.9%0.94%0.23%<0.01%
Aug 202659.2%39.5%1.1%0.26%<0.01%
Sep 202659%39.5%1.3%0.26%<0.01%

How has the Oakley and Quay comparison changed over the last 12 months?

  • Oakley was ahead of Quay in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Oakley’s estimated Share of Search among sunglasses brands worldwide moved from 44.2% to 39.5%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 12 months ending September 2026, Quay’s estimated Share of Search among sunglasses brands worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 480 to 320.

How did search popularity change for sunglasses brands worldwide in September 2026?

  1. Estimated monthly branded searches for Quay worldwide fell 33.3% over 12 measured months, from 480 to 320 in September 2026.

Other head-to-heads among sunglasses brands

How each brand is measured

Brandwave collects information about searches that people make online using Oakley’s and Quay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oakley

1 branded search term

  • oakley

Quay

1 branded search term

  • quay registry

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.