Brandwave

How popular isOakley in search?

In August 2026, there were an estimated 1.8M branded searches for Oakley worldwide which is up 22% over the last 11 months. Oakley holds 19.5% estimated Share of Search among sunglass brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gucci29.2%
  2. Ray-Ban29.2%
  3. Oakley19.5%
  4. Prada19.5%
  5. Maui Jim2.6%
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Which sunglass brands compete with Oakley?

Oakley against sunglass brands worldwide, by month

Share of Search by month for Gucci, Ray-Ban, Oakley, Prada, Maui Jim. The figures are in the table below the chart.

View monthly share of search table
MonthGucciRay-BanOakleyPradaMaui Jim
Oct 202537%20.2%16.6%24.7%1.5%
Nov 202532.4%26.5%17.7%21.7%1.6%
Dec 202535.4%23.7%15.8%23.7%1.4%
Jan 202634.2%22.9%18.7%22.9%1.4%
Feb 202632.4%26.5%17.8%21.7%1.6%
Mar 202633.7%27.5%18.4%18.4%2%
Apr 202630.4%30.4%16.6%20.3%2.2%
May 202630.4%30.4%16.6%20.3%2.2%
Jun 202627.3%33.3%18.2%18.2%3%
Jul 202627.3%33.3%18.2%18.2%3%
Aug 202629.2%29.2%19.5%19.5%2.6%
Sep 2026—————

  1. 1.Gucci

    29.2%

    Moved from 2nd to 1st. 2.7M estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Ray-Ban

    29.2%

    Moved from 1st to 2nd. 2.7M estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  3. 3.Oakley

    19.5%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.Prada

    19.5%

    Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share +1.3 points.

  5. 5.Maui Jim

    2.6%

    Held 5th. 246K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

Compare search popularity between Oakley and its closest rivals

How has branded search demand for Oakley changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Oakley worldwide rose from 1.5M to 1.8M.
  • Across the 11 months ending August 2026, Oakley’s estimated Share of Search among sunglass brands worldwide increased from 16.6% to 19.5%.
  • Across the 11 months ending August 2026, Oakley’s estimated Share of Search among sunglass brands worldwide peaked at 19.5% in August 2026 and was lowest at 15.8% in December 2025.
  • Across the 11 months ending August 2026, Oakley rose from 4th to 3rd among sunglass brands worldwide.

How did search popularity change for sunglass brands worldwide in August 2026?

  1. In August 2026, Gucci overtook Ray-Ban to take the highest estimated Share of Search among sunglass brands worldwide, at 29.2%.

  2. In August 2026, Oakley gained estimated Share of Search among sunglass brands worldwide, from 18.2% to 19.5%.

  3. In August 2026, Prada gained estimated Share of Search among sunglass brands worldwide, from 18.2% to 19.5%.

  4. In August 2026, Ray-Ban lost estimated Share of Search among sunglass brands worldwide, from 33.3% to 29.2%.

  5. Estimated monthly branded searches for Maui Jim worldwide rose 82.2% over 11 measured months, from 135K to 246K in August 2026.

How is Oakley measured?

Brandwave collects information about searches that people make online using Oakley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • oakley

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How the Brand Demand Index is measured

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