100% vs Oakley:Which is more popular?
In September 2026, Oakley had more branded searches than 100% among sports sunglasses brands worldwide. Oakley had about 1.5 million branded searches, while 100% had 9,060. Oakley made up 89.2% of all sports sunglasses brand searches we track, and 100% accounted for 0.54%. When we asked ChatGPT and Google AI Overviews about sports sunglasses brands, Oakley appeared in all five answers and 100% in two. Oakley was mentioned before 100% in every answer.
Who do people search for more?
Oakley, about 166 searches for every 1 for 100%
Who does AI mention more?
Oakley, mentioned in every answer we collected
Who does AI recommend more?
Oakley, named ahead of 100% in every answer
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Top sports sunglasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oakley appeared in all five answers. 100% was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oakley was listed before 100% in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oakley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Smith4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tifosi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Julbo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rudy Project3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
100%2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sports sunglasses brands
5 answers
Asked ChatGPT
“Which sports sunglasses brand should I buy?”
Asked ChatGPT
“What are the best sports sunglasses brands?”
Asked ChatGPT
“What's the best sports sunglasses brand for running and cycling?”
Searched Google, AI Overview
“sports sunglasses brands”
Searched Google, AI Overview
“best sports sunglasses”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is 100% or Oakley more popular in search?
This chart shows how often people search Google for 100% and Oakley by name. Each line represents a brand's share of searches for all six sports sunglasses brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Oakley, 100%. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oakley | Smith | Julbo | Rudy Project | Tifosi | 100% |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.2% | 3.5% | 2.9% | 1.9% | 1.1% | 0.46% |
| Nov 2025 | 90.3% | 3.9% | 2.9% | 1.5% | 0.97% | 0.44% |
| Dec 2025 | 90.7% | 4% | 2.9% | 1.3% | 0.8% | 0.36% |
| Jan 2026 | 90.1% | 3.7% | 3.4% | 1.6% | 0.8% | 0.37% |
| Feb 2026 | 88.8% | 4.2% | 3.5% | 1.9% | 1.1% | 0.53% |
| Mar 2026 | 88.9% | 3.7% | 3.5% | 1.9% | 1.4% | 0.65% |
| Apr 2026 | 89.1% | 3.4% | 3.6% | 1.9% | 1.4% | 0.65% |
| May 2026 | 87.7% | 4.1% | 3.7% | 2.3% | 1.7% | 0.64% |
| Jun 2026 | 87.8% | 3.7% | 3.7% | 2.2% | 1.9% | 0.77% |
| Jul 2026 | 87.8% | 4% | 3.7% | 1.9% | 1.9% | 0.65% |
| Aug 2026 | 88.8% | 3.6% | 3.6% | 1.9% | 1.6% | 0.55% |
| Sep 2026 | 89.2% | 3.9% | 3% | 1.9% | 1.4% | 0.54% |
How has the 100% and Oakley comparison changed over the last 12 months?
3 findings
- Oakley was ahead of 100% in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 100%’s share of searches among sports sunglasses brands worldwide moved from 0.46% to 0.54%, and its estimated monthly branded searches moved from 7.7K to 9.1K.
- Across the 12 months ending September 2026, Oakley’s share of searches among sports sunglasses brands worldwide moved from 90.2% to 89.2%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for sports sunglasses brands worldwide in September 2026?
2 changes
Oakley’s share of searches among sports sunglasses brands worldwide has gained ground for 3 months in a row, from 87.8% to 89.2% in September 2026.
Estimated monthly branded searches for 100% worldwide rose 18% over 12 measured months, from 7.7K to 9.1K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using 100%’s and Oakley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sports sunglasses brands
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