Brandwave

Sports sunglasses brands:Which brands are most popular in search?

Julbo and Smith share the highest estimated Share of Search among sports sunglasses brands worldwide, at 31.4% and 31.2% in August 2026. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Julbo31.4%
  2. Smith31.2%
  3. Rudy Project17%
  4. Tifosi14.1%
  5. 100%6.2%

Follow sports sunglasses brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare sunglasses brands offering eyewear for sport and outdoor activities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sports sunglasses brands worldwide, by month

Share of Search by month for Julbo, Smith, Rudy Project, Tifosi, 100%. The figures are in the table below the chart.

View monthly share of search table
MonthJulboSmithRudy ProjectTifosi100%
Oct 202528.8%34.8%18.7%11.4%6.3%
Nov 202529.1%39.9%15.4%9.8%5.8%
Dec 202530.7%42.1%13.7%8.5%5.1%
Jan 202634.3%37.5%15.7%8%4.5%
Feb 202630.5%36.9%16.6%9.8%6.1%
Mar 202630.8%32.7%16.7%12.2%7.5%
Apr 202632.3%30.8%17.1%12.5%7.3%
May 202629.3%32.8%18.2%13.3%6.4%
Jun 202629.5%29.4%17.8%15.6%7.8%
Jul 202629.7%32.5%15.5%15.7%6.6%
Aug 202631.4%31.2%17%14.1%6.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Julbo

    31.4%

    moved from 2nd to 1st · 73.8K estimated branded searches · -3.7% vs prior month · +1.7 points

  2. 2.Smith

    31.2%

    moved from 1st to 2nd · 73.5K estimated branded searches · -12.5% vs prior month · -1.3 points

  3. 3.Rudy Project

    17%

    moved from 4th to 3rd · 40K estimated branded searches · -0.05% vs prior month · +1.5 points

  4. 4.Tifosi

    14.1%

    moved from 3rd to 4th · 33.2K estimated branded searches · -17.9% vs prior month · -1.5 points

  5. 5.100%

    6.2%

    held 5th · 14.6K estimated branded searches · -14.1% vs prior month · -0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among sports sunglasses brands worldwide?

Julbo and Smith share the highest estimated Share of Search among sports sunglasses brands worldwide, at 31.4% and 31.2% in August 2026.

Global sports sunglasses brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Julbo28.8% → 31.4%34.3%Jan 202628.8%Oct 20252nd → 1st
Smith34.8% → 31.2%42.1%Dec 202529.4%Jun 20261st → 2nd
Rudy Project18.7% → 17%18.7%Oct 202513.7%Dec 20253rd
Tifosi11.4% → 14.1%15.7%Jul 20268%Jan 20264th
100%6.3% → 6.2%7.8%Jun 20264.5%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Julbo’s estimated Share of Search among sports sunglasses brands worldwide increased from 28.8% to 31.4%.
  • Across the 11 months ending August 2026, Smith’s estimated Share of Search among sports sunglasses brands worldwide decreased from 34.8% to 31.2%.
  • Across the 11 months ending August 2026, Rudy Project’s estimated Share of Search among sports sunglasses brands worldwide decreased from 18.7% to 17%.
  • Across the 11 months ending August 2026, Tifosi’s estimated Share of Search among sports sunglasses brands worldwide increased from 11.4% to 14.1%.
  • Across the 11 months ending August 2026, Julbo’s estimated Share of Search among sports sunglasses brands worldwide peaked at 34.3% in January 2026 and was lowest at 28.8% in October 2025.
  • Across the 11 months ending August 2026, Smith’s estimated Share of Search among sports sunglasses brands worldwide peaked at 42.1% in December 2025 and was lowest at 29.4% in June 2026.
  • Across the 11 months ending August 2026, Rudy Project’s estimated Share of Search among sports sunglasses brands worldwide peaked at 18.7% in October 2025 and was lowest at 13.7% in December 2025.
  • Across the 11 months ending August 2026, Tifosi’s estimated Share of Search among sports sunglasses brands worldwide peaked at 15.7% in July 2026 and was lowest at 8% in January 2026.
  • Across the 11 months ending August 2026, 100%’s estimated Share of Search among sports sunglasses brands worldwide peaked at 7.8% in June 2026 and was lowest at 4.5% in January 2026.
  • Across the 11 months ending August 2026, Julbo rose from 2nd to 1st among sports sunglasses brands worldwide.
  • Across the 11 months ending August 2026, Smith fell from 1st to 2nd among sports sunglasses brands worldwide.
  • Across the 11 months ending August 2026, 100% held steady: its estimated Share of Search among sports sunglasses brands worldwide moved less than 0.5 percentage points.

How did search popularity change for sports sunglasses brands worldwide in August 2026?

  1. In August 2026, Julbo overtook Smith to take the highest estimated Share of Search among sports sunglasses brands worldwide, at 31.4%.

  2. In August 2026, Rudy Project overtook Tifosi to rank 3rd among sports sunglasses brands worldwide, at 17%.

  3. In August 2026, Tifosi lost estimated Share of Search among sports sunglasses brands worldwide, from 15.7% to 14.1%.

  4. In August 2026, Smith lost estimated Share of Search among sports sunglasses brands worldwide, from 32.5% to 31.2%.

  5. Estimated monthly branded searches for 100% worldwide rose 39.1% over 11 measured months, from 10.5K to 14.6K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record