Oakley vs Smith:Which is searched more?
In September 2026, Oakley had more branded searches than Smith among snowboard Helmet brands worldwide. Oakley was estimated to have 1.5M branded searches compared to Smith’s 66.1K, and held a 64.8% Share of Search versus Smith’s 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Oakley or Smith?
Compare the snowboard helmet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oakley, Smith. The figures are in the table below the chart.
View monthly share of search table
| Month | Oakley | Burton | Giro | Anon | Smith | POC |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.7% | 20.4% | 8.3% | 5.6% | 2.4% | 1.7% |
| Nov 2025 | 59.4% | 25.5% | 6.5% | 4.4% | 2.6% | 1.6% |
| Dec 2025 | 55.3% | 30.6% | 6.1% | 4.1% | 2.4% | 1.5% |
| Jan 2026 | 54.3% | 31.1% | 6% | 4.9% | 2.3% | 1.5% |
| Feb 2026 | 53.2% | 30.6% | 7.1% | 4.8% | 2.5% | 1.8% |
| Mar 2026 | 65.9% | 17.5% | 7.2% | 4.9% | 2.7% | 1.8% |
| Apr 2026 | 70.8% | 11.5% | 7.8% | 5.2% | 2.7% | 1.9% |
| May 2026 | 58.2% | 7.8% | 26.2% | 3.5% | 2.7% | 1.6% |
| Jun 2026 | 71.8% | 9.6% | 9.7% | 4.3% | 3% | 1.6% |
| Jul 2026 | 72.7% | 10% | 8% | 4.4% | 3.3% | 1.6% |
| Aug 2026 | 68.6% | 14.2% | 7.5% | 5.1% | 2.8% | 1.9% |
| Sep 2026 | 64.8% | 17.1% | 8.7% | 4.8% | 2.9% | 1.7% |
How has the Oakley and Smith comparison changed over the last 12 months?
3 findings
- Oakley was ahead of Smith in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oakley’s estimated Share of Search among snowboard Helmet brands worldwide moved from 61.7% to 64.8%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Smith’s estimated Share of Search among snowboard Helmet brands worldwide moved from 2.4% to 2.9%, and its estimated monthly branded searches moved from 57.9K to 66.1K.
How did search popularity change for snowboard Helmet brands worldwide in September 2026?
2 changes
In September 2026, Oakley lost estimated Share of Search among snowboard Helmet brands worldwide, from 68.6% to 64.8%.
Estimated monthly branded searches for Smith worldwide rose 14.2% over 12 measured months, from 57.9K to 66.1K in September 2026.
Other head-to-heads among snowboard Helmet brands
How each brand is measured
Brandwave collects information about searches that people make online using Oakley’s and Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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