How popular isSmith in search?
In August 2026, there were an estimated 73.5K branded searches for Smith worldwide which is up 26.8% over the last 11 months. Smith holds 31.2% estimated Share of Search among sports sunglasses brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Julbo31.4%
Smith31.2%
Rudy Project17%
Tifosi14.1%
100%6.2%
Follow Smith and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which sports sunglasses brands compete with Smith?
Share of Search by month for Julbo, Smith, Rudy Project, Tifosi, 100%. The figures are in the table below the chart.
View monthly share of search table
| Month | Julbo | Smith | Rudy Project | Tifosi | 100% |
|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 34.8% | 18.7% | 11.4% | 6.3% |
| Nov 2025 | 29.1% | 39.9% | 15.4% | 9.8% | 5.8% |
| Dec 2025 | 30.7% | 42.1% | 13.7% | 8.5% | 5.1% |
| Jan 2026 | 34.3% | 37.5% | 15.7% | 8% | 4.5% |
| Feb 2026 | 30.5% | 36.9% | 16.6% | 9.8% | 6.1% |
| Mar 2026 | 30.8% | 32.7% | 16.7% | 12.2% | 7.5% |
| Apr 2026 | 32.3% | 30.8% | 17.1% | 12.5% | 7.3% |
| May 2026 | 29.3% | 32.8% | 18.2% | 13.3% | 6.4% |
| Jun 2026 | 29.5% | 29.4% | 17.8% | 15.6% | 7.8% |
| Jul 2026 | 29.7% | 32.5% | 15.5% | 15.7% | 6.6% |
| Aug 2026 | 31.4% | 31.2% | 17% | 14.1% | 6.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 31.4% | 73.8K | -3.7% | +1.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 31.2% | 73.5K | -12.5% | -1.3 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 17% | 40K | -0.05% | +1.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 14.1% | 33.2K | -17.9% | -1.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6.2% | 14.6K | -14.1% | -0.4 points |
1.
Julbo31.4%
moved from 2nd to 1st · 73.8K estimated branded searches · -3.7% vs prior month · +1.7 points
2.
Smith31.2%
moved from 1st to 2nd · 73.5K estimated branded searches · -12.5% vs prior month · -1.3 points
17%
moved from 4th to 3rd · 40K estimated branded searches · -0.05% vs prior month · +1.5 points
4.
Tifosi14.1%
moved from 3rd to 4th · 33.2K estimated branded searches · -17.9% vs prior month · -1.5 points
5.
100%6.2%
held 5th · 14.6K estimated branded searches · -14.1% vs prior month · -0.4 points
Compare search popularity between Smith and its closest rivals
How has branded search demand for Smith changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Smith worldwide rose from 58K to 73.5K.
- Across the 11 months ending August 2026, Smith’s estimated Share of Search among sports sunglasses brands worldwide decreased from 34.8% to 31.2%.
- Across the 11 months ending August 2026, Smith’s estimated Share of Search among sports sunglasses brands worldwide peaked at 42.1% in December 2025 and was lowest at 29.4% in June 2026.
- Across the 11 months ending August 2026, Smith fell from 1st to 2nd among sports sunglasses brands worldwide.
How did search popularity change for sports sunglasses brands worldwide in August 2026?
5 changes
In August 2026, Julbo overtook Smith to take the highest estimated Share of Search among sports sunglasses brands worldwide, at 31.4%.
In August 2026, Rudy Project overtook Tifosi to rank 3rd among sports sunglasses brands worldwide, at 17%.
In August 2026, Tifosi lost estimated Share of Search among sports sunglasses brands worldwide, from 15.7% to 14.1%.
In August 2026, Smith lost estimated Share of Search among sports sunglasses brands worldwide, from 32.5% to 31.2%.
Estimated monthly branded searches for 100% worldwide rose 39.1% over 11 measured months, from 10.5K to 14.6K in August 2026.
How is Smith measured?
Brandwave collects information about searches that people make online using Smith’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- cycling sunglasses smith
- eyewear smith
- smith eyewear
- smith sports sunglasses
- smith sunglasses
- smithoptics
- smithoptics com
Do you work for Smith? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Smith your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.