Brandwave

How popular isSmith in search?

In September 2026, there were an estimated 74.7K branded searches for Smith worldwide which is up 6.9% over the last 12 months. Smith holds 3.4% estimated Share of Search among MTB helmet brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Giro57.8%
  2. POC38.8%
  3. Smith3.4%
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Which MTB helmet brands compete with Smith?

Smith against MTB helmet brands worldwide, by month

Share of Search by month for Giro, POC, Smith. The figures are in the table below the chart.

View monthly share of search table
MonthGiroPOCSmith
Oct 202561.1%36.3%2.6%
Nov 202559.1%38.2%2.8%
Dec 202564%34%2%
Jan 202663.4%34.6%2%
Feb 202654.9%43%2.1%
Mar 202658.1%39%2.8%
Apr 202659.5%37.7%2.7%
May 202659.5%37.2%3.3%
Jun 202659.2%37.5%3.3%
Jul 202679%19.3%1.7%
Aug 202669.3%28.6%2.1%
Sep 202657.8%38.8%3.4%

  1. 1.Giro

    57.8%

    Held 1st. 60.3K estimated branded searches, -49.8% vs prior month. Share -11.6 points.

  2. 2.POC

    38.8%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +10.2 points.

  3. 3.Smith

    3.4%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +1.4 points.

Compare search popularity between Smith and its closest rivals

Every comparison with Smith

How has branded search demand for Smith changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Smith worldwide rose from 69.9K to 74.7K.
  • Across the 12 months ending September 2026, Smith’s estimated Share of Search among MTB helmet brands worldwide increased from 2.6% to 3.4%.
  • Across the 12 months ending September 2026, Smith’s estimated Share of Search among MTB helmet brands worldwide peaked at 3.4% in September 2026 and was lowest at 1.7% in July 2026.

How did search popularity change for MTB helmet brands worldwide in September 2026?

  1. In September 2026, POC gained estimated Share of Search among MTB helmet brands worldwide, from 28.6% to 38.8%.

  2. In September 2026, Smith gained estimated Share of Search among MTB helmet brands worldwide, from 2.1% to 3.4%.

  3. In September 2026, Giro lost estimated Share of Search among MTB helmet brands worldwide, from 69.3% to 57.8%.

Where does Smith compete?

Smith is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ski goggle brands3rd of 30.27%Show ranking
Sports sunglasses brands1st of 536.3%Show ranking
MTB helmet brands3rd of 33.4%Shown above
Snow helmet brands3rd of 30.58%Show ranking

How is Smith measured?

Brandwave collects information about searches that people make online using Smith’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • cycling sunglasses smith
  • eyewear smith
  • smith eyewear
  • smith mtb helmet
  • smith ski goggle
  • smith snow helmet
  • smith sports sunglasses
  • smith sunglasses
  • smithoptics

Do you work for Smith? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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