Brandwave

How popular isSmith in search?

In September 2026, there were an estimated 66.1K branded searches for Smith worldwide which is up 14.2% over the last 12 months. Smith holds 39.6% estimated Share of Search among snow helmet brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Smith39.6%
  2. Giro36.1%
  3. POC24.3%
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Which snow helmet brands compete with Smith?

Smith against snow helmet brands worldwide, by month

Share of Search by month for Smith, Giro, POC. The figures are in the table below the chart.

View monthly share of search table
MonthSmithGiroPOC
Oct 202534.7%41%24.3%
Nov 202538.8%37.2%24%
Dec 202535.9%41.8%22.2%
Jan 202635.2%42%22.9%
Feb 202638.6%34.4%27%
Mar 202638.1%37%24.9%
Apr 202635.5%39.5%25%
May 202640%36.9%23.1%
Jun 202642.2%35.4%22.4%
Jul 202628.9%57.2%14%
Aug 202630.2%49.4%20.4%
Sep 202639.6%36.1%24.3%

  1. 1.Smith

    39.6%

    Moved from 2nd to 1st. 66.1K estimated branded searches, -9.9% vs prior month. Share +9.4 points.

  2. 2.Giro

    36.1%

    Moved from 1st to 2nd. 60.3K estimated branded searches, -49.8% vs prior month. Share -13.3 points.

  3. 3.POC

    24.3%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share +3.9 points.

Compare search popularity between Smith and its closest rivals

Every comparison with Smith

How has branded search demand for Smith changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Smith worldwide rose from 57.9K to 66.1K.
  • Across the 12 months ending September 2026, Smith’s estimated Share of Search among snow helmet brands worldwide increased from 34.7% to 39.6%.
  • Across the 12 months ending September 2026, Smith’s estimated Share of Search among snow helmet brands worldwide peaked at 42.2% in June 2026 and was lowest at 28.9% in July 2026.
  • Across the 12 months ending September 2026, Smith rose from 2nd to 1st among snow helmet brands worldwide.

How did search popularity change for snow helmet brands worldwide in September 2026?

  1. In September 2026, Smith overtook Giro to become the leader among snow helmet brands worldwide, with 39.6% estimated Share of Search.

  2. In September 2026, POC gained estimated Share of Search among snow helmet brands worldwide, from 20.4% to 24.3%.

  3. In September 2026, Giro lost estimated Share of Search among snow helmet brands worldwide, from 49.4% to 36.1%.

Where does Smith compete?

Smith is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ski goggle brands3rd of 33.9%Show ranking
Sports sunglasses brands1st of 536.3%Show ranking
MTB helmet brands1st of 339.6%Show ranking
Snow helmet brands1st of 339.6%Shown above

How is Smith measured?

Brandwave collects information about searches that people make online using Smith’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • cycling sunglasses smith
  • eyewear smith
  • smith eyewear
  • smith sports sunglasses
  • smith sunglasses
  • smithoptics

Do you work for Smith? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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