Brandwave

MTB helmet brands:Which are searched most?

In September 2026, Giro was the most searched among MTB helmet brands worldwide, with an estimated 60.3K branded searches and 57.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Giro57.8%
  2. POC38.8%
  3. Smith3.4%

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Share of SearchLeaderboard

Compare the mtb helmet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among MTB helmet brands worldwide, by month

Share of Search by month for Giro, POC, Smith. The figures are in the table below the chart.

View monthly share of search table
MonthGiroPOCSmith
Oct 202561.1%36.3%2.6%
Nov 202559.1%38.2%2.8%
Dec 202564%34%2%
Jan 202663.4%34.6%2%
Feb 202654.9%43%2.1%
Mar 202658.1%39%2.8%
Apr 202659.5%37.7%2.7%
May 202659.5%37.2%3.3%
Jun 202659.2%37.5%3.3%
Jul 202679%19.3%1.7%
Aug 202669.3%28.6%2.1%
Sep 202657.8%38.8%3.4%

This month’s ranking, September 2026

  1. 1.Giro

    57.8%

    Held 1st. 60.3K estimated branded searches, -49.8% vs prior month. Share -11.6 points.

  2. 2.POC

    38.8%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +10.2 points.

  3. 3.Smith

    3.4%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +1.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among MTB helmet brands worldwide?

In September 2026, Giro was the most searched among MTB helmet brands worldwide, with an estimated 60.3K branded searches and 57.8% estimated Share of Search within this set. POC is in 2nd place, 19 percentage points behind at 38.8% Share of Search.

Global MTB helmet brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Giro61.1% → 57.8%79%Jul 202654.9%Feb 20261st
POC36.3% → 38.8%43%Feb 202619.3%Jul 20262nd
Smith2.6% → 3.4%3.4%Sep 20261.7%Jul 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Giro’s estimated Share of Search among MTB helmet brands worldwide decreased from 61.1% to 57.8%.
  • Across the 12 months ending September 2026, POC’s estimated Share of Search among MTB helmet brands worldwide increased from 36.3% to 38.8%.
  • Across the 12 months ending September 2026, Smith’s estimated Share of Search among MTB helmet brands worldwide increased from 2.6% to 3.4%.
  • Across the 12 months ending September 2026, Giro’s estimated Share of Search among MTB helmet brands worldwide peaked at 79% in July 2026 and was lowest at 54.9% in February 2026.
  • Across the 12 months ending September 2026, POC’s estimated Share of Search among MTB helmet brands worldwide peaked at 43% in February 2026 and was lowest at 19.3% in July 2026.
  • Across the 12 months ending September 2026, Smith’s estimated Share of Search among MTB helmet brands worldwide peaked at 3.4% in September 2026 and was lowest at 1.7% in July 2026.

How did search popularity change for MTB helmet brands worldwide in September 2026?

  1. In September 2026, POC gained estimated Share of Search among MTB helmet brands worldwide, from 28.6% to 38.8%.

  2. In September 2026, Smith gained estimated Share of Search among MTB helmet brands worldwide, from 2.1% to 3.4%.

  3. In September 2026, Giro lost estimated Share of Search among MTB helmet brands worldwide, from 69.3% to 57.8%.

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