Brandwave

How popular isGiro in search?

In September 2026, there were an estimated 60.3K branded searches for Giro worldwide which is down 11.7% over the last 12 months. Giro holds 57.8% estimated Share of Search among MTB helmet brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Giro57.8%
  2. POC38.8%
  3. Smith3.4%
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Which MTB helmet brands compete with Giro?

Giro against MTB helmet brands worldwide, by month

Share of Search by month for Giro, POC, Smith. The figures are in the table below the chart.

View monthly share of search table
MonthGiroPOCSmith
Oct 202561.1%36.3%2.6%
Nov 202559.1%38.2%2.8%
Dec 202564%34%2%
Jan 202663.4%34.6%2%
Feb 202654.9%43%2.1%
Mar 202658.1%39%2.8%
Apr 202659.5%37.7%2.7%
May 202659.5%37.2%3.3%
Jun 202659.2%37.5%3.3%
Jul 202679%19.3%1.7%
Aug 202669.3%28.6%2.1%
Sep 202657.8%38.8%3.4%

  1. 1.Giro

    57.8%

    Held 1st. 60.3K estimated branded searches, -49.8% vs prior month. Share -11.6 points.

  2. 2.POC

    38.8%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +10.2 points.

  3. 3.Smith

    3.4%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +1.4 points.

Compare search popularity between Giro and its closest rivals

Every comparison with Giro

How has branded search demand for Giro changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Giro worldwide fell from 68.3K to 60.3K.
  • Across the 12 months ending September 2026, Giro’s estimated Share of Search among MTB helmet brands worldwide decreased from 61.1% to 57.8%.
  • Across the 12 months ending September 2026, Giro’s estimated Share of Search among MTB helmet brands worldwide peaked at 79% in July 2026 and was lowest at 54.9% in February 2026.

How did search popularity change for MTB helmet brands worldwide in September 2026?

  1. In September 2026, POC gained estimated Share of Search among MTB helmet brands worldwide, from 28.6% to 38.8%.

  2. In September 2026, Smith gained estimated Share of Search among MTB helmet brands worldwide, from 2.1% to 3.4%.

  3. In September 2026, Giro lost estimated Share of Search among MTB helmet brands worldwide, from 69.3% to 57.8%.

Where does Giro compete?

Giro is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
MTB shoes brands4th of 50.99%Show ranking
Cycling gloves4th of 67.7%Show ranking
Gravel shoes brands3rd of 57.9%Show ranking
Bike shoes brands3rd of 58.4%Show ranking
MTB gloves brands2nd of 69.3%Show ranking
Bike gloves brands2nd of 410.3%Show ranking
Bike helmet brands4th of 510.6%Show ranking
Cycling shoe brands2nd of 611.2%Show ranking
Kids helmets3rd of 628.3%Show ranking
Cycling helmet brands2nd of 334.5%Show ranking
MTB helmet brands1st of 357.8%Shown above
Snow helmet brands1st of 359.5%Show ranking

How is Giro measured?

Brandwave collects information about searches that people make online using Giro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • giro bike
  • giro bike helmet
  • giro cycling helmet
  • giro helmet

Do you work for Giro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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