Anon vs Giro:Which is searched more?
In September 2026, Anon had more branded searches than Giro among snow helmet brands worldwide. Anon had about 110,000 branded searches, while Giro had 52,200. Anon made up 54.1% of all snow helmet brand searches we track, and Giro accounted for 25.7%. These are worldwide searches for English-language branded terms.
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Is Anon or Giro more popular in search?
Compare the snow helmet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Anon, Giro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Anon | Giro | POC | Smith |
|---|---|---|---|---|
| Oct 2025 | 58% | 24.2% | 17.4% | 0.43% |
| Nov 2025 | 52.7% | 27.3% | 19.3% | 0.62% |
| Dec 2025 | 49.7% | 31.3% | 18.2% | 0.7% |
| Jan 2026 | 54.8% | 28% | 16.4% | 0.8% |
| Feb 2026 | 55.4% | 23.7% | 20.3% | 0.66% |
| Mar 2026 | 54.2% | 25.6% | 19.9% | 0.35% |
| Apr 2026 | 53.8% | 26.3% | 19.7% | 0.16% |
| May 2026 | 48.5% | 29.5% | 21.8% | 0.17% |
| Jun 2026 | 53.7% | 26.4% | 19.8% | 0.19% |
| Jul 2026 | 42.9% | 41.1% | 15.8% | 0.19% |
| Aug 2026 | 49.6% | 32% | 18.2% | 0.22% |
| Sep 2026 | 54.1% | 25.7% | 19.9% | 0.29% |
How has the Anon and Giro comparison changed over the last 12 months?
3 findings
- Anon was ahead of Giro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anon’s share of searches among snow helmet brands worldwide moved from 58% to 54.1%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Giro’s share of searches among snow helmet brands worldwide moved from 24.2% to 25.7%, and its estimated monthly branded searches moved from 56.2K to 52.2K.
How did search popularity change for snow helmet brands worldwide in September 2026?
2 changes
In September 2026, Anon gained share of searches among snow helmet brands worldwide, from 49.6% to 54.1%.
In September 2026, Giro lost share of searches among snow helmet brands worldwide, from 32% to 25.7%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Anon’s and Giro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among snow helmet brands
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