Brandwave

How popular isAnon?

In September 2026, people searched for Anon by name about 114,000 times worldwide, a 19.2% decrease from the previous year. These searches made up 54.1% of all global snow helmet brand searches, placing Anon first out of four brands. When we asked both ChatGPT and Google AI Overviews about snow helmet brands, Anon appeared in three of the five answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Anon is the most searched of 4 competitors and the fourth most recommended in AI answers.

  1. AnonShare of searches 54.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. GiroShare of searches 25.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. POCShare of searches 19.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. SmithShare of searches 0.29%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top snow helmet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Anon is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Smith1st
  2. Giro2nd
  3. POC3rd
  4. Anon4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Smith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Giro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • POC3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about snow helmet brands

5 answers

  • Asked ChatGPT

    “Which snow helmet brand should I buy?”

    1. 1Smith
    2. 2Giro
    3. 3Anon

  • Asked ChatGPT

    “What are the best snow helmet brands?”

    1. 1Smith
    2. 2Giro
    3. 3POC
    4. 4Anon

  • Asked ChatGPT

    “What's the best snow helmet brand for skiing?”

    1. 1Smith
    2. 2Giro
    3. 3POC
    4. 4Anon

  • Searched Google, AI Overview

    “best ski helmet”

    1. 1Smith
    2. 2POC

  • Searched Google, AI Overview

    “snow helmet”

    1. 1Giro
    2. 2Smith

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which snow helmet brands compete with Anon?

Anon against snow helmet brands worldwide, by month

Share of searches by month for Anon, Giro, POC. The figures are in the table below the chart.

View monthly share of searches table
MonthAnonGiroPOCSmith
Oct 202558%24.2%17.4%0.43%
Nov 202552.7%27.3%19.3%0.62%
Dec 202549.7%31.3%18.2%0.7%
Jan 202654.8%28%16.4%0.8%
Feb 202655.4%23.7%20.3%0.66%
Mar 202654.2%25.6%19.9%0.35%
Apr 202653.8%26.3%19.7%0.16%
May 202648.5%29.5%21.8%0.17%
Jun 202653.7%26.4%19.8%0.19%
Jul 202642.9%41.1%15.8%0.19%
Aug 202649.6%32%18.2%0.22%
Sep 202654.1%25.7%19.9%0.29%

  1. 1.Anon

    54.1%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share +4.5 points.

  2. 2.Giro

    25.7%

    Held 2nd. 52.2K estimated branded searches, -40% vs prior month. Share -6.3 points.

  3. 3.POC

    19.9%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share +1.7 points.

  4. 4.Smith

    0.29%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Anon and its closest rivals

Every comparison with Anon

7 comparisons

How has branded search demand for Anon changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Anon worldwide fell from 142K to 114K.
  • Across the 12 months ending September 2026, Anon’s share of searches among snow helmet brands worldwide decreased from 58% to 54.1%.
  • Across the 12 months ending September 2026, Anon’s share of searches among snow helmet brands worldwide peaked at 58% in October 2025 and was lowest at 42.9% in July 2026.

How did search popularity change for snow helmet brands worldwide in September 2026?

4 changes

  1. In September 2026, Anon gained share of searches among snow helmet brands worldwide, from 49.6% to 54.1%.

  2. In September 2026, POC gained share of searches among snow helmet brands worldwide, from 18.2% to 19.9%.

  3. In September 2026, Giro lost share of searches among snow helmet brands worldwide, from 32% to 25.7%.

  4. Estimated monthly branded searches for Smith worldwide fell 41% over 12 measured months, from 1K to 590 in September 2026.

How are Anon’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Anon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • anon
  • anon goggles

Do you work for Anon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Anon compete?

Anon is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Snow helmet brands1st of 454.1%Shown above
Ski goggle brands2nd of 811.3%Show ranking
Creator with pink hair and a pink jacket

Is Anon your brand?

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