Brandwave

How popular isPOC in search?

In September 2026, there were an estimated 40.5K branded searches for POC worldwide which held steady over the last 12 months. POC holds 39.9% estimated Share of Search among snow helmet brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Giro59.5%
  2. POC39.9%
  3. Smith0.58%
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Which snow helmet brands compete with POC?

POC against snow helmet brands worldwide, by month

Share of Search by month for Giro, POC. The figures are in the table below the chart.

View monthly share of search table
MonthGiroPOCSmith
Oct 202562.2%36.9%0.91%
Nov 202560%38.8%1.3%
Dec 202564.4%34.3%1.3%
Jan 202663.6%34.7%1.7%
Feb 202655.3%43.3%1.4%
Mar 202659.4%39.9%0.71%
Apr 202661%38.7%0.3%
May 202661.3%38.4%0.3%
Jun 202661%38.6%0.37%
Jul 202680.2%19.6%0.23%
Aug 202670.6%29.1%0.35%
Sep 202659.5%39.9%0.58%

  1. 1.Giro

    59.5%

    Held 1st. 60.3K estimated branded searches, -49.8% vs prior month. Share -11.1 points.

  2. 2.POC

    39.9%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +10.9 points.

  3. 3.Smith

    0.58%

    Held 3rd. 590 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between POC and its closest rivals

Every comparison with POC

How has branded search demand for POC changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for POC worldwide held steady at 40.5K.
  • Across the 12 months ending September 2026, POC’s estimated Share of Search among snow helmet brands worldwide increased from 36.9% to 39.9%.
  • Across the 12 months ending September 2026, POC’s estimated Share of Search among snow helmet brands worldwide peaked at 43.3% in February 2026 and was lowest at 19.6% in July 2026.

How did search popularity change for snow helmet brands worldwide in September 2026?

  1. In September 2026, POC gained estimated Share of Search among snow helmet brands worldwide, from 29.1% to 39.9%.

  2. In September 2026, Giro lost estimated Share of Search among snow helmet brands worldwide, from 70.6% to 59.5%.

  3. Estimated monthly branded searches for Smith worldwide fell 41% over 12 measured months, from 1K to 590 in September 2026.

Where does POC compete?

POC is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
MTB gloves brands4th of 66.3%Show ranking
Bike helmet brands5th of 57.1%Show ranking
Cycling helmet brands3rd of 323.2%Show ranking
MTB helmet brands2nd of 338.8%Show ranking
Snow helmet brands2nd of 339.9%Shown above

How is POC measured?

Brandwave collects information about searches that people make online using POC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • poc helmet

Do you work for POC? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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