Brandwave

How popular isPOC in search?

In September 2026, there were an estimated 40.5K branded searches for POC worldwide which held steady over the last 12 months. POC holds 6.3% estimated Share of Search among MTB gloves brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized71.5%
  2. Giro9.3%
  3. Dakine7.7%
  4. POC6.3%
  5. Endura5.1%
  6. 100%0.09%
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Which MTB gloves brands compete with POC?

POC against MTB gloves brands worldwide, by month

Share of Search by month for Specialized, Giro, Dakine, POC, Endura. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedGiroDakinePOCEndura100%
Oct 202565.5%11.8%8.5%7%7%0.12%
Nov 202562.5%12.6%10%8.1%6.7%0.16%
Dec 202556.7%17%11%9%6%0.16%
Jan 202655.6%15.8%12.9%8.6%7%0.1%
Feb 202660%12.2%11.7%9.6%6.4%0.09%
Mar 202667.9%10.5%8.6%7.1%5.8%0.08%
Apr 202672.2%10%6.3%6.3%5.2%0.08%
May 202672.6%9.9%6.2%6.2%5.1%0.09%
Jun 202671.7%9.6%7.5%6.1%5%0.09%
Jul 202662.2%21.7%6.5%5.3%4.3%0.08%
Aug 202664.3%16.2%8.2%6.7%4.5%0.08%
Sep 202671.5%9.3%7.7%6.3%5.1%0.09%

  1. 1.Specialized

    71.5%

    Held 1st. 463K estimated branded searches, -2.8% vs prior month. Share +7.2 points.

  2. 2.Giro

    9.3%

    Held 2nd. 60.3K estimated branded searches, -49.8% vs prior month. Share -6.9 points.

  3. 3.Dakine

    7.7%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  4. 4.POC

    6.3%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  5. 5.Endura

    5.1%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.100%

    0.09%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between POC and its closest rivals

Every comparison with POC

How has branded search demand for POC changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for POC worldwide held steady at 40.5K.
  • Across the 12 months ending September 2026, POC’s estimated Share of Search among MTB gloves brands worldwide decreased from 7% to 6.3%.
  • Across the 12 months ending September 2026, POC’s estimated Share of Search among MTB gloves brands worldwide peaked at 9.6% in February 2026 and was lowest at 5.3% in July 2026.
  • Across the 12 months ending September 2026, POC rose from 5th to 4th among MTB gloves brands worldwide.

How did search popularity change for MTB gloves brands worldwide in September 2026?

  1. In September 2026, Specialized gained estimated Share of Search among MTB gloves brands worldwide, from 64.3% to 71.5%.

  2. In September 2026, Endura gained estimated Share of Search among MTB gloves brands worldwide, from 4.5% to 5.1%.

  3. In September 2026, Giro lost estimated Share of Search among MTB gloves brands worldwide, from 16.2% to 9.3%.

  4. In September 2026, Dakine lost estimated Share of Search among MTB gloves brands worldwide, from 8.2% to 7.7%.

  5. Estimated monthly branded searches for 100% worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

Where does POC compete?

POC is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
MTB gloves brands4th of 66.3%Shown above
Bike helmet brands5th of 57.1%Show ranking
Cycling helmet brands3rd of 323.2%Show ranking
MTB helmet brands2nd of 338.8%Show ranking
Snow helmet brands2nd of 339.9%Show ranking

How is POC measured?

Brandwave collects information about searches that people make online using POC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • poc helmet

Do you work for POC? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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