How popular isEndura in search?
In September 2026, there were an estimated 33.1K branded searches for Endura worldwide which is down 18.3% over the last 12 months. Endura holds 15.7% estimated Share of Search among mountain bike clothing brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Fox Racing42.9%
Troy Lee Designs28.6%
Endura15.7%
Mons Royale12.8%
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Which mountain bike clothing brands compete with Endura?
Share of Search by month for Fox Racing, Troy Lee Designs, Endura, Mons Royale. The figures are in the table below the chart.
View monthly share of search table
| Month | Fox Racing | Troy Lee Designs | Endura | Mons Royale |
|---|---|---|---|---|
| Oct 2025 | 46.2% | 25.4% | 17% | 11.4% |
| Nov 2025 | 50.2% | 22.5% | 15.1% | 12.3% |
| Dec 2025 | 48.7% | 21.9% | 14.7% | 14.7% |
| Jan 2026 | 42.4% | 23.2% | 19% | 15.5% |
| Feb 2026 | 42.9% | 28.6% | 15.7% | 12.8% |
| Mar 2026 | 42.7% | 28.7% | 15.7% | 12.8% |
| Apr 2026 | 46.2% | 25.4% | 17% | 11.4% |
| May 2026 | 46.2% | 25.4% | 17% | 11.4% |
| Jun 2026 | 47.7% | 26.2% | 14.3% | 11.7% |
| Jul 2026 | 42.9% | 28.6% | 15.7% | 12.8% |
| Aug 2026 | 44% | 29.6% | 13.2% | 13.2% |
| Sep 2026 | 42.9% | 28.6% | 15.7% | 12.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.9% | 90.5K | -17.7% | -1.1 points | |
| 2, held 2nd | 28.6% | 60.5K | -18.2% | -0.9 points | |
| 3, held 3rd | 15.7% | 33.1K | 0% | +2.4 points | |
| 4, held 4th | 12.8% | 27.1K | -18.1% | -0.4 points |
42.9%
Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.1 points.
28.6%
Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
3.
Endura15.7%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +2.4 points.
12.8%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.4 points.
Compare search popularity between Endura and its closest rivals
How has branded search demand for Endura changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Endura worldwide fell from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Endura’s estimated Share of Search among mountain bike clothing brands worldwide decreased from 17% to 15.7%.
- Across the 12 months ending September 2026, Endura’s estimated Share of Search among mountain bike clothing brands worldwide peaked at 19% in January 2026 and was lowest at 13.2% in August 2026.
How did search popularity change for mountain bike clothing brands worldwide in September 2026?
3 changes
In September 2026, Endura gained estimated Share of Search among mountain bike clothing brands worldwide, from 13.2% to 15.7%.
In September 2026, Fox Racing lost estimated Share of Search among mountain bike clothing brands worldwide, from 44% to 42.9%.
In September 2026, Troy Lee Designs lost estimated Share of Search among mountain bike clothing brands worldwide, from 29.6% to 28.6%.
Where does Endura compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bib shorts brands | 5th of 7 | 3.5% | Show ranking |
| Cycling gloves | 5th of 6 | 4.2% | Show ranking |
| MTB gloves brands | 5th of 6 | 5.1% | Show ranking |
| Bike gloves brands | 3rd of 4 | 5.7% | Show ranking |
| Cycling shorts | 4th of 6 | 6.7% | Show ranking |
| Mountain bike clothing brands | 3rd of 4 | 15.7% | Shown above |
How is Endura measured?
Brandwave collects information about searches that people make online using Endura’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- endura
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Is Endura your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.