Endura vs Leatt:Which is more popular?
In September 2026, Leatt had more branded searches than Endura among mountain bike clothing brands worldwide. Leatt had about 49,500 branded searches, while Endura had 33,100. Leatt made up 18.9% of all mountain bike clothing brand searches we track, and Endura accounted for 12.6%. When we asked ChatGPT and Google AI Overviews about mountain bike clothing brands, Endura appeared in four of the five answers and Leatt in two. Endura was mentioned before Leatt in every answer that named either.
Who do people search for more?
Leatt, about 50% more searches than Endura
Who does AI mention more?
Endura, mentioned in 4 of 5 answers, Leatt in 2
Who does AI recommend more?
Endura, named ahead of Leatt in 4 of 4 answers
Follow Endura vs Leatt and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top mountain bike clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Endura was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Leatt was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Endura was listed before Leatt in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fox Racing1st
Troy Lee Designs2nd- Endura3rd
POC4th
Rapha5th- Leatt6th
Mons Royale7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fox Racing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Troy Lee Designs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Endura4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rapha3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leatt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- POC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mons Royale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about mountain bike clothing brands
5 answers
Asked ChatGPT
“Which mountain bike clothing brand should I buy?”
Asked ChatGPT
“What are the best mountain bike clothing brands?”
Asked ChatGPT
“What's the best mountain bike clothing brand for wet trail riding?”
Searched Google, AI Overview
“mountain bike clothing brands”
Searched Google, AI Overview
“mtb jerseys”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Endura or Leatt more popular in search?
This chart shows how often people search Google for Endura and Leatt by name. Each line represents a brand's share of searches for all seven mountain bike clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Leatt, Endura. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fox Racing | Troy Lee Designs | Leatt | Endura | Mons Royale | POC | Rapha |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 21.5% | 14.4% | 14.4% | 9.6% | 0.56% | 0.28% |
| Nov 2025 | 43.3% | 19.4% | 13% | 13% | 10.6% | 0.52% | 0.24% |
| Dec 2025 | 41% | 18.5% | 15.1% | 12.3% | 12.3% | 0.47% | 0.23% |
| Jan 2026 | 35.4% | 19.4% | 15.8% | 15.8% | 12.9% | 0.4% | 0.21% |
| Feb 2026 | 35.7% | 23.9% | 16% | 13.1% | 10.7% | 0.41% | 0.19% |
| Mar 2026 | 35.6% | 23.9% | 16% | 13.1% | 10.7% | 0.49% | 0.22% |
| Apr 2026 | 37.9% | 20.9% | 17.1% | 14% | 9.3% | 0.56% | 0.29% |
| May 2026 | 36.5% | 20.1% | 20.1% | 13.4% | 9% | 0.54% | 0.3% |
| Jun 2026 | 39% | 21.4% | 17.5% | 11.7% | 9.6% | 0.47% | 0.21% |
| Jul 2026 | 34.5% | 23% | 18.9% | 12.6% | 10.3% | 0.48% | 0.23% |
| Aug 2026 | 36.5% | 24.5% | 16.4% | 11% | 11% | 0.42% | 0.2% |
| Sep 2026 | 34.5% | 23.1% | 18.9% | 12.6% | 10.3% | 0.43% | 0.2% |
How has the Endura and Leatt comparison changed over the last 12 months?
3 findings
- Leatt was ahead of Endura in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Endura’s share of searches among mountain bike clothing brands worldwide moved from 14.4% to 12.6%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Leatt’s share of searches among mountain bike clothing brands worldwide moved from 14.4% to 18.9%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for mountain bike clothing brands worldwide in September 2026?
2 changes
In September 2026, Leatt gained share of searches among mountain bike clothing brands worldwide, from 16.4% to 18.9%.
In September 2026, Endura gained share of searches among mountain bike clothing brands worldwide, from 11% to 12.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Endura’s and Leatt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among mountain bike clothing brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.