Brandwave

How popular isLeatt?

In September 2026, people searched for Leatt by name about 49,500 times worldwide, a 22.2% increase from the previous year. These searches made up 18.9% of all global mountain bike clothing brand searches, placing Leatt third out of seven brands. When we asked both ChatGPT and Google AI Overviews about mountain bike clothing brands, Leatt appeared in two of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Leatt is the third most searched of 7 competitors and the sixth most recommended in AI answers.

  1. Fox RacingShare of searches 34.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Troy Lee DesignsShare of searches 23.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. LeattShare of searches 18.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. EnduraShare of searches 12.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Mons RoyaleShare of searches 10.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top mountain bike clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Leatt was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Leatt is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. Troy Lee Designs2nd
  3. Endura3rd
  4. POC4th
  5. Rapha5th
  6. Leatt6th
  7. Mons Royale7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fox Racing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Troy Lee Designs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Endura4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rapha3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leatt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • POC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mons Royale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about mountain bike clothing brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mountain bike clothing brands compete with Leatt?

Leatt against mountain bike clothing brands worldwide, by month

Share of searches by month for Fox Racing, Troy Lee Designs, Leatt, Endura, Mons Royale. The figures are in the table below the chart.

View monthly share of searches table
MonthFox RacingTroy Lee DesignsLeattEnduraMons RoyalePOCRapha
Oct 202539.2%21.5%14.4%14.4%9.6%0.56%0.28%
Nov 202543.3%19.4%13%13%10.6%0.52%0.24%
Dec 202541%18.5%15.1%12.3%12.3%0.47%0.23%
Jan 202635.4%19.4%15.8%15.8%12.9%0.4%0.21%
Feb 202635.7%23.9%16%13.1%10.7%0.41%0.19%
Mar 202635.6%23.9%16%13.1%10.7%0.49%0.22%
Apr 202637.9%20.9%17.1%14%9.3%0.56%0.29%
May 202636.5%20.1%20.1%13.4%9%0.54%0.3%
Jun 202639%21.4%17.5%11.7%9.6%0.47%0.21%
Jul 202634.5%23%18.9%12.6%10.3%0.48%0.23%
Aug 202636.5%24.5%16.4%11%11%0.42%0.2%
Sep 202634.5%23.1%18.9%12.6%10.3%0.43%0.2%

  1. 1.Fox Racing

    34.5%

    Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -2 points.

  2. 2.Troy Lee Designs

    23.1%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  3. 3.Leatt

    18.9%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +2.5 points.

  4. 4.Endura

    12.6%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +1.6 points.

  5. 5.Mons Royale

    10.3%

    Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.

  6. 6.POC

    0.43%

    Held 6th. 1.1K estimated branded searches, -9.5% vs prior month. Share 0 points.

  7. 7.Rapha

    0.2%

    Held 7th. 530 estimated branded searches, -11.7% vs prior month. Share 0 points.

Compare popularity between Leatt and its closest rivals

Every comparison with Leatt

6 comparisons

How has branded search demand for Leatt changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Leatt worldwide rose from 40.5K to 49.5K.
  • Across the 12 months ending September 2026, Leatt’s share of searches among mountain bike clothing brands worldwide increased from 14.4% to 18.9%.
  • Across the 12 months ending September 2026, Leatt’s share of searches among mountain bike clothing brands worldwide peaked at 20.1% in May 2026 and was lowest at 13% in November 2025.
  • Across the 12 months ending September 2026, Leatt rose from 4th to 3rd among mountain bike clothing brands worldwide.

How did search popularity change for mountain bike clothing brands worldwide in September 2026?

6 changes

  1. In September 2026, Leatt gained share of searches among mountain bike clothing brands worldwide, from 16.4% to 18.9%.

  2. In September 2026, Endura gained share of searches among mountain bike clothing brands worldwide, from 11% to 12.6%.

  3. In September 2026, Fox Racing lost share of searches among mountain bike clothing brands worldwide, from 36.5% to 34.5%.

  4. In September 2026, Troy Lee Designs lost share of searches among mountain bike clothing brands worldwide, from 24.5% to 23.1%.

  5. In September 2026, Mons Royale lost share of searches among mountain bike clothing brands worldwide, from 11% to 10.3%.

  6. Estimated monthly branded searches for Rapha worldwide fell 33.8% over 12 measured months, from 800 to 530 in September 2026.

How are Leatt’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Leatt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • leatt

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How the Brand Demand Index is measured

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