Brandwave

How popular isRapha?

In September 2026, people searched for Rapha by name about 136,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 0.2% of all global mountain bike clothing brand searches, placing Rapha seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about mountain bike clothing brands, Rapha appeared in three of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Rapha is the seventh most searched of 7 competitors and the fifth most recommended in AI answers.

  1. Fox RacingShare of searches 34.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Troy Lee DesignsShare of searches 23.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. LeattShare of searches 18.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. EnduraShare of searches 12.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. RaphaShare of searches 0.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top mountain bike clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rapha was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rapha is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. Troy Lee Designs2nd
  3. Endura3rd
  4. POC4th
  5. Rapha5th
  6. Leatt6th
  7. Mons Royale7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fox Racing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Troy Lee Designs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Endura4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rapha3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leatt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • POC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mons Royale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about mountain bike clothing brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mountain bike clothing brands compete with Rapha?

Rapha against mountain bike clothing brands worldwide, by month

Share of searches by month for Fox Racing, Troy Lee Designs, Leatt, Endura, Mons Royale, Rapha. The figures are in the table below the chart.

View monthly share of searches table
MonthFox RacingTroy Lee DesignsLeattEnduraMons RoyalePOCRapha
Oct 202539.2%21.5%14.4%14.4%9.6%0.56%0.28%
Nov 202543.3%19.4%13%13%10.6%0.52%0.24%
Dec 202541%18.5%15.1%12.3%12.3%0.47%0.23%
Jan 202635.4%19.4%15.8%15.8%12.9%0.4%0.21%
Feb 202635.7%23.9%16%13.1%10.7%0.41%0.19%
Mar 202635.6%23.9%16%13.1%10.7%0.49%0.22%
Apr 202637.9%20.9%17.1%14%9.3%0.56%0.29%
May 202636.5%20.1%20.1%13.4%9%0.54%0.3%
Jun 202639%21.4%17.5%11.7%9.6%0.47%0.21%
Jul 202634.5%23%18.9%12.6%10.3%0.48%0.23%
Aug 202636.5%24.5%16.4%11%11%0.42%0.2%
Sep 202634.5%23.1%18.9%12.6%10.3%0.43%0.2%

  1. 1.Fox Racing

    34.5%

    Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -2 points.

  2. 2.Troy Lee Designs

    23.1%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  3. 3.Leatt

    18.9%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +2.5 points.

  4. 4.Endura

    12.6%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +1.6 points.

  5. 5.Mons Royale

    10.3%

    Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.

  6. 6.POC

    0.43%

    Held 6th. 1.1K estimated branded searches, -9.5% vs prior month. Share 0 points.

  7. 7.Rapha

    0.2%

    Held 7th. 530 estimated branded searches, -11.7% vs prior month. Share 0 points.

Compare popularity between Rapha and its closest rivals

Every comparison with Rapha

19 comparisons

How has branded search demand for Rapha changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rapha worldwide fell from 166K to 136K.
  • Across the 12 months ending September 2026, Rapha’s share of searches among mountain bike clothing brands worldwide held steady, from 0.28% to 0.2%.

How did search popularity change for mountain bike clothing brands worldwide in September 2026?

6 changes

  1. In September 2026, Leatt gained share of searches among mountain bike clothing brands worldwide, from 16.4% to 18.9%.

  2. In September 2026, Endura gained share of searches among mountain bike clothing brands worldwide, from 11% to 12.6%.

  3. In September 2026, Fox Racing lost share of searches among mountain bike clothing brands worldwide, from 36.5% to 34.5%.

  4. In September 2026, Troy Lee Designs lost share of searches among mountain bike clothing brands worldwide, from 24.5% to 23.1%.

  5. In September 2026, Mons Royale lost share of searches among mountain bike clothing brands worldwide, from 11% to 10.3%.

  6. Estimated monthly branded searches for Rapha worldwide fell 33.8% over 12 measured months, from 800 to 530 in September 2026.

How are Rapha’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Rapha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rapha
  • rapha mtb
  • rapha trail

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How the Brand Demand Index is measured

Where does Rapha compete?

Rapha is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bib shorts brands3rd of 819.5%Show ranking
Cycling jersey brands3rd of 820.6%Show ranking
Cycling shorts2nd of 627.4%Show ranking
Bike shorts brands2nd of 630%Show ranking
Long sleeve jersey brands2nd of 530.8%Show ranking
Mountain bike clothing brands7th of 70.2%Shown above
Creator with pink hair and a pink jacket

Is Rapha your brand?

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