Brandwave

Mons Royale vs Rapha:Which is more popular?

In September 2026, Mons Royale had more branded searches than Rapha among mountain bike clothing brands worldwide. Mons Royale had about 27,100 branded searches, while Rapha had 530. Mons Royale made up 10.3% of all mountain bike clothing brand searches we track, and Rapha accounted for 0.2%. When we asked ChatGPT and Google AI Overviews about mountain bike clothing brands, Rapha appeared in three of the five answers and Mons Royale in one. Rapha was mentioned before Mons Royale in three out of four answers that named either.

Among mountain bike clothing brands worldwide in September 2026

Who do people search for more?

Mons Royale, about 51 searches for every 1 for Rapha

Mons Royale 27.1K searchesRapha 530 searches

Who does AI mention more?

Rapha, mentioned in 3 of 5 answers, Mons Royale in 1

Rapha in 3 of 5Mons Royale in 1 of 5

Who does AI recommend more?

Rapha, named ahead of Mons Royale in 3 of 4 answers

Rapha first in 3Mons Royale first in 1

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Top mountain bike clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rapha was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mons Royale was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Rapha was listed before Mons Royale in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. Troy Lee Designs2nd
  3. Endura3rd
  4. POC4th
  5. Rapha5th
  6. Leatt6th
  7. Mons Royale7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fox Racing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Troy Lee Designs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Endura4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rapha3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leatt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • POC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mons Royale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about mountain bike clothing brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Mons Royale or Rapha more popular in search?

This chart shows how often people search Google for Mons Royale and Rapha by name. Each line represents a brand's share of searches for all seven mountain bike clothing brands we track, month by month, from English-language searches worldwide.

Mons Royale and Rapha among mountain bike clothing brands worldwide, by month

Share of searches by month for Mons Royale, Rapha. The figures are in the table below the chart.

View monthly share of searches table
MonthFox RacingTroy Lee DesignsLeattEnduraMons RoyalePOCRapha
Oct 202539.2%21.5%14.4%14.4%9.6%0.56%0.28%
Nov 202543.3%19.4%13%13%10.6%0.52%0.24%
Dec 202541%18.5%15.1%12.3%12.3%0.47%0.23%
Jan 202635.4%19.4%15.8%15.8%12.9%0.4%0.21%
Feb 202635.7%23.9%16%13.1%10.7%0.41%0.19%
Mar 202635.6%23.9%16%13.1%10.7%0.49%0.22%
Apr 202637.9%20.9%17.1%14%9.3%0.56%0.29%
May 202636.5%20.1%20.1%13.4%9%0.54%0.3%
Jun 202639%21.4%17.5%11.7%9.6%0.47%0.21%
Jul 202634.5%23%18.9%12.6%10.3%0.48%0.23%
Aug 202636.5%24.5%16.4%11%11%0.42%0.2%
Sep 202634.5%23.1%18.9%12.6%10.3%0.43%0.2%

How has the Mons Royale and Rapha comparison changed over the last 12 months?

3 findings

How did search popularity change for mountain bike clothing brands worldwide in September 2026?

2 changes

  1. In September 2026, Mons Royale lost share of searches among mountain bike clothing brands worldwide, from 11% to 10.3%.

  2. Estimated monthly branded searches for Rapha worldwide fell 33.8% over 12 measured months, from 800 to 530 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Mons Royale’s and Rapha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mons Royale

1 branded search term

  • mons royale

Rapha

2 branded search terms

  • rapha mtb
  • rapha trail

How the Brand Demand Index is measured

Other head-to-heads among mountain bike clothing brands

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