How popular isMons Royale in search?
In August 2026, there were an estimated 33.1K branded searches for Mons Royale worldwide which is up 22.1% over the last 11 months. Mons Royale holds 21.5% estimated Share of Search among merino clothing brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Smartwool58.8%
Mons Royale21.5%Devold14.4%
Icebreaker5.3%
Merino Country0.03%
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Which merino clothing brands compete with Mons Royale?
Share of Search by month for Smartwool, Mons Royale, Devold, Icebreaker. The figures are in the table below the chart.
View monthly share of search table
| Month | Smartwool | Mons Royale | Devold | Icebreaker | Merino Country |
|---|---|---|---|---|---|
| Oct 2025 | 66.9% | 13.4% | 16.4% | 3.3% | <0.01% |
| Nov 2025 | 70.7% | 9.5% | 17.4% | 2.3% | 0.01% |
| Dec 2025 | 77.1% | 8.5% | 12.7% | 1.7% | 0.01% |
| Jan 2026 | 69.5% | 11.5% | 17.1% | 1.9% | 0.01% |
| Feb 2026 | 67.3% | 13.5% | 16.5% | 2.7% | 0.02% |
| Mar 2026 | 59.4% | 21.7% | 14.6% | 4.3% | 0.03% |
| Apr 2026 | 58.1% | 21.3% | 14.2% | 6.4% | 0.03% |
| May 2026 | 58.1% | 21.3% | 14.2% | 6.4% | 0.04% |
| Jun 2026 | 59.7% | 21.8% | 11.9% | 6.5% | 0.02% |
| Jul 2026 | 58.1% | 21.3% | 14.2% | 6.4% | 0.02% |
| Aug 2026 | 58.8% | 21.5% | 14.4% | 5.3% | 0.03% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.8% | 90.5K | +22.3% | +0.7 points | |
| 2, held 2nd | 21.5% | 33.1K | +22.1% | +0.2 points | |
| 3, held 3rd | 14.4% | 22.2K | +22.7% | +0.2 points | |
| 4, held 4th | 5.3% | 8.1K | 0% | -1.1 points | |
| 5, held 5th | 0.03% | 40 | +33.3% | 0 points |
58.8%
Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
21.5%
Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.
3.
14.4%
Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.2 points.
5.3%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -1.1 points.
0.03%
Held 5th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.
Compare search popularity between Mons Royale and its closest rivals
How has branded search demand for Mons Royale changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mons Royale worldwide rose from 27.1K to 33.1K.
- Across the 11 months ending August 2026, Mons Royale’s estimated Share of Search among merino clothing brands worldwide increased from 13.4% to 21.5%.
- Across the 11 months ending August 2026, Mons Royale’s estimated Share of Search among merino clothing brands worldwide peaked at 21.8% in June 2026 and was lowest at 8.5% in December 2025.
- Across the 11 months ending August 2026, Mons Royale rose from 3rd to 2nd among merino clothing brands worldwide.
How did search popularity change for merino clothing brands worldwide in August 2026?
5 changes
In August 2026, Smartwool gained estimated Share of Search among merino clothing brands worldwide, from 58.1% to 58.8%.
In August 2026, Icebreaker lost estimated Share of Search among merino clothing brands worldwide, from 6.4% to 5.3%.
Estimated monthly branded searches for Merino Country worldwide rose 100% over 11 measured months, from 20 to 40 in August 2026.
Estimated monthly branded searches for Mons Royale worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
Estimated monthly branded searches for Devold worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
How is Mons Royale measured?
Brandwave collects information about searches that people make online using Mons Royale’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mons royale
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