Mons Royale vs The North Face:Which is searched more?
In September 2026, The North Face had more branded searches than Mons Royale among outdoor clothing brands worldwide. The North Face was estimated to have 4.1M branded searches compared to Mons Royale’s 27.1K, and held a 39.2% Share of Search versus Mons Royale’s 0.26%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mons Royale or The North Face?
Compare the outdoor clothing brands people buy jackets, layers and adventure gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The North Face, Mons Royale. The figures are in the table below the chart.
View monthly share of search table
| Month | The North Face | Patagonia | Arc'teryx | Kathmandu | Rab | Columbia | Macpac | Mons Royale | Icebreaker |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 27.2% | 18.2% | 4.5% | 2% | 2.4% | 0.9% | 0.18% | 0.15% |
| Nov 2025 | 49.6% | 22.3% | 18.2% | 3.7% | 1.6% | 3.3% | 0.9% | 0.15% | 0.15% |
| Dec 2025 | 47% | 21.1% | 21.1% | 4.3% | 1.6% | 3.6% | 1% | 0.17% | 0.17% |
| Jan 2026 | 44.8% | 24.6% | 20.1% | 4% | 2.2% | 2.8% | 0.99% | 0.2% | 0.24% |
| Feb 2026 | 41.6% | 28% | 18.7% | 4.6% | 3.1% | 2.5% | 1.1% | 0.23% | 0.19% |
| Mar 2026 | 35.7% | 32% | 17.5% | 7.9% | 2.9% | 2.1% | 1.6% | 0.32% | 0.17% |
| Apr 2026 | 31.9% | 32.1% | 17.6% | 9.6% | 3.5% | 2.4% | 2.4% | 0.32% | 0.21% |
| May 2026 | 36.5% | 30% | 16.4% | 9% | 3.3% | 2% | 2.2% | 0.3% | 0.2% |
| Jun 2026 | 31.2% | 31.4% | 17.2% | 11.5% | 3.5% | 2% | 2.8% | 0.31% | 0.21% |
| Jul 2026 | 36.3% | 29.9% | 16.3% | 9% | 4% | 1.9% | 2.2% | 0.3% | 0.2% |
| Aug 2026 | 37.2% | 27.8% | 18.6% | 8.4% | 3.7% | 2.1% | 1.7% | 0.34% | 0.18% |
| Sep 2026 | 39.2% | 26.4% | 21.6% | 5.3% | 3.5% | 2.4% | 1.3% | 0.26% | 0.17% |
How has the Mons Royale and The North Face comparison changed over the last 12 months?
3 findings
- The North Face was ahead of Mons Royale in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mons Royale’s estimated Share of Search among outdoor clothing brands worldwide moved from 0.18% to 0.26%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, The North Face’s estimated Share of Search among outdoor clothing brands worldwide moved from 44.5% to 39.2%, and its estimated monthly branded searches moved from 6.7M to 4.1M.
How did search popularity change for outdoor clothing brands worldwide in September 2026?
1 change
In September 2026, The North Face gained estimated Share of Search among outdoor clothing brands worldwide, from 37.2% to 39.2%.
Other head-to-heads among outdoor clothing brands
The North Face vs Patagonia: compare search popularity
The North Face vs Arc'teryx: compare search popularity
The North Face vs Kathmandu: compare search popularityThe North Face vs Rab: compare search popularity
- Patagonia vs Arc'teryx: compare search popularity
- Patagonia vs Kathmandu: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Mons Royale’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mons Royale
1 branded search term
- mons royale
The North Face
3 branded search terms
- north face
- the north face
- thenorthface
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