Fox Racing vs Leatt:Which is more popular?
In September 2026, Fox Racing had more branded searches than Leatt among mountain bike clothing brands worldwide. Fox Racing had about 90,500 branded searches, while Leatt had 49,500. Fox Racing made up 34.5% of all mountain bike clothing brand searches we track, and Leatt accounted for 18.9%. When we asked ChatGPT and Google AI Overviews about mountain bike clothing brands, Fox Racing appeared in all five answers and Leatt in two. Fox Racing was mentioned before Leatt in every answer.
Who do people search for more?
Fox Racing, about 83% more searches than Leatt
Who does AI mention more?
Fox Racing, mentioned in every answer we collected
Who does AI recommend more?
Fox Racing, named ahead of Leatt in every answer
Follow Fox Racing vs Leatt and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top mountain bike clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fox Racing appeared in all five answers. Leatt was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fox Racing was listed before Leatt in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fox Racing1st
Troy Lee Designs2nd
Endura3rd
POC4th
Rapha5th
Leatt6th
Mons Royale7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fox Racing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Troy Lee Designs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Endura4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rapha3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leatt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- POC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mons Royale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about mountain bike clothing brands
5 answers
Asked ChatGPT
“Which mountain bike clothing brand should I buy?”
Asked ChatGPT
“What are the best mountain bike clothing brands?”
Asked ChatGPT
“What's the best mountain bike clothing brand for wet trail riding?”
Searched Google, AI Overview
“mountain bike clothing brands”
Searched Google, AI Overview
“mtb jerseys”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fox Racing or Leatt more popular in search?
This chart shows how often people search Google for Fox Racing and Leatt by name. Each line represents a brand's share of searches for all seven mountain bike clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fox Racing, Leatt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fox Racing | Troy Lee Designs | Leatt | Endura | Mons Royale | POC | Rapha |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 21.5% | 14.4% | 14.4% | 9.6% | 0.56% | 0.28% |
| Nov 2025 | 43.3% | 19.4% | 13% | 13% | 10.6% | 0.52% | 0.24% |
| Dec 2025 | 41% | 18.5% | 15.1% | 12.3% | 12.3% | 0.47% | 0.23% |
| Jan 2026 | 35.4% | 19.4% | 15.8% | 15.8% | 12.9% | 0.4% | 0.21% |
| Feb 2026 | 35.7% | 23.9% | 16% | 13.1% | 10.7% | 0.41% | 0.19% |
| Mar 2026 | 35.6% | 23.9% | 16% | 13.1% | 10.7% | 0.49% | 0.22% |
| Apr 2026 | 37.9% | 20.9% | 17.1% | 14% | 9.3% | 0.56% | 0.29% |
| May 2026 | 36.5% | 20.1% | 20.1% | 13.4% | 9% | 0.54% | 0.3% |
| Jun 2026 | 39% | 21.4% | 17.5% | 11.7% | 9.6% | 0.47% | 0.21% |
| Jul 2026 | 34.5% | 23% | 18.9% | 12.6% | 10.3% | 0.48% | 0.23% |
| Aug 2026 | 36.5% | 24.5% | 16.4% | 11% | 11% | 0.42% | 0.2% |
| Sep 2026 | 34.5% | 23.1% | 18.9% | 12.6% | 10.3% | 0.43% | 0.2% |
How has the Fox Racing and Leatt comparison changed over the last 12 months?
3 findings
- Fox Racing was ahead of Leatt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among mountain bike clothing brands worldwide moved from 39.2% to 34.5%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Leatt’s share of searches among mountain bike clothing brands worldwide moved from 14.4% to 18.9%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for mountain bike clothing brands worldwide in September 2026?
2 changes
In September 2026, Leatt gained share of searches among mountain bike clothing brands worldwide, from 16.4% to 18.9%.
In September 2026, Fox Racing lost share of searches among mountain bike clothing brands worldwide, from 36.5% to 34.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fox Racing’s and Leatt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fox Racing
1 branded search term
- fox racing
Leatt
1 branded search term
- leatt
Other head-to-heads among mountain bike clothing brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.