Endura vs Rapha:Which is more popular?
In September 2026, Endura had more branded searches than Rapha among mountain bike clothing brands worldwide. Endura had about 33,100 branded searches, while Rapha had 530. Endura made up 12.6% of all mountain bike clothing brand searches we track, and Rapha accounted for 0.2%. When we asked ChatGPT and Google AI Overviews about mountain bike clothing brands, Endura appeared in four of the five answers and Rapha in three. Endura was mentioned before Rapha in three out of four answers that named either.
Who do people search for more?
Endura, about 62 searches for every 1 for Rapha
Who does AI mention more?
Endura, mentioned in 4 of 5 answers, Rapha in 3
Who does AI recommend more?
Endura, named ahead of Rapha in 3 of 4 answers
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Top mountain bike clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Endura was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rapha was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Endura was listed before Rapha in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fox Racing1st
Troy Lee Designs2nd- Endura3rd
POC4th
Rapha5th
Leatt6th
Mons Royale7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fox Racing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Troy Lee Designs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Endura4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rapha3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leatt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- POC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mons Royale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about mountain bike clothing brands
5 answers
Asked ChatGPT
“Which mountain bike clothing brand should I buy?”
Asked ChatGPT
“What are the best mountain bike clothing brands?”
Asked ChatGPT
“What's the best mountain bike clothing brand for wet trail riding?”
Searched Google, AI Overview
“mountain bike clothing brands”
Searched Google, AI Overview
“mtb jerseys”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Endura or Rapha more popular in search?
This chart shows how often people search Google for Endura and Rapha by name. Each line represents a brand's share of searches for all seven mountain bike clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Endura, Rapha. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fox Racing | Troy Lee Designs | Leatt | Endura | Mons Royale | POC | Rapha |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 21.5% | 14.4% | 14.4% | 9.6% | 0.56% | 0.28% |
| Nov 2025 | 43.3% | 19.4% | 13% | 13% | 10.6% | 0.52% | 0.24% |
| Dec 2025 | 41% | 18.5% | 15.1% | 12.3% | 12.3% | 0.47% | 0.23% |
| Jan 2026 | 35.4% | 19.4% | 15.8% | 15.8% | 12.9% | 0.4% | 0.21% |
| Feb 2026 | 35.7% | 23.9% | 16% | 13.1% | 10.7% | 0.41% | 0.19% |
| Mar 2026 | 35.6% | 23.9% | 16% | 13.1% | 10.7% | 0.49% | 0.22% |
| Apr 2026 | 37.9% | 20.9% | 17.1% | 14% | 9.3% | 0.56% | 0.29% |
| May 2026 | 36.5% | 20.1% | 20.1% | 13.4% | 9% | 0.54% | 0.3% |
| Jun 2026 | 39% | 21.4% | 17.5% | 11.7% | 9.6% | 0.47% | 0.21% |
| Jul 2026 | 34.5% | 23% | 18.9% | 12.6% | 10.3% | 0.48% | 0.23% |
| Aug 2026 | 36.5% | 24.5% | 16.4% | 11% | 11% | 0.42% | 0.2% |
| Sep 2026 | 34.5% | 23.1% | 18.9% | 12.6% | 10.3% | 0.43% | 0.2% |
How has the Endura and Rapha comparison changed over the last 12 months?
3 findings
- Endura was ahead of Rapha in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Endura’s share of searches among mountain bike clothing brands worldwide moved from 14.4% to 12.6%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Rapha’s share of searches among mountain bike clothing brands worldwide moved from 0.28% to 0.2%, and its estimated monthly branded searches moved from 800 to 530.
How did search popularity change for mountain bike clothing brands worldwide in September 2026?
2 changes
In September 2026, Endura gained share of searches among mountain bike clothing brands worldwide, from 11% to 12.6%.
Estimated monthly branded searches for Rapha worldwide fell 33.8% over 12 measured months, from 800 to 530 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Endura’s and Rapha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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