Brandwave

How popular isRapha in search?

In September 2026, there were an estimated 135K branded searches for Rapha worldwide which is down 18.2% over the last 12 months. Rapha holds 8.6% estimated Share of Search among bib Shorts brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized69.3%
  2. Assos10.5%
  3. Rapha8.6%
  4. Castelli7%
  5. Endura2.1%
  6. Pearl Izumi1.7%
  7. Santini0.63%
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Which bib Shorts brands compete with Rapha?

Rapha against bib Shorts brands worldwide, by month

Share of Search by month for Specialized, Assos, Rapha, Castelli, Endura. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedAssosRaphaCastelliEnduraPearl IzumiSantini
Oct 202565.7%10.5%10.5%8.6%2.6%1.7%0.51%
Nov 202562.6%12.1%12.1%8.2%2.4%2%0.49%
Dec 202562.6%12.2%12.2%8.1%2.4%2%0.49%
Jan 202661.4%11.8%11.8%9.7%2.9%1.9%0.47%
Feb 202664.3%10.2%10.2%10.2%2.5%2.1%0.5%
Mar 202668.6%10.8%8.9%7.3%2.2%1.8%0.53%
Apr 202668.2%10.4%8.5%8.5%2.1%1.7%0.51%
May 202666.9%10.1%10.1%8.3%2%2%0.61%
Jun 202668.8%10.9%8.9%7.3%1.8%1.8%0.53%
Jul 202665.7%12.7%10.4%7%1.7%1.7%0.93%
Aug 202664.9%12.5%10.2%8.4%1.7%1.7%0.62%
Sep 202669.3%10.5%8.6%7%2.1%1.7%0.63%

  1. 1.Specialized

    69.3%

    Held 1st. 1.1M estimated branded searches, -14.9% vs prior month. Share +4.4 points.

  2. 2.Assos

    10.5%

    Held 2nd. 165K estimated branded searches, -32.9% vs prior month. Share -2 points.

  3. 3.Rapha

    8.6%

    Held 3rd. 135K estimated branded searches, -32.8% vs prior month. Share -1.6 points.

  4. 4.Castelli

    7%

    Held 4th. 110K estimated branded searches, -33.3% vs prior month. Share -1.4 points.

  5. 5.Endura

    2.1%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Pearl Izumi

    1.7%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.

  7. 7.Santini

    0.63%

    Held 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Rapha and its closest rivals

Every comparison with Rapha

How has branded search demand for Rapha changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Rapha worldwide fell from 165K to 135K.
  • Across the 12 months ending September 2026, Rapha’s estimated Share of Search among bib Shorts brands worldwide decreased from 10.5% to 8.6%.
  • Across the 12 months ending September 2026, Rapha’s estimated Share of Search among bib Shorts brands worldwide peaked at 12.2% in December 2025 and was lowest at 8.5% in April 2026.

How did search popularity change for bib Shorts brands worldwide in September 2026?

  1. In September 2026, Specialized gained estimated Share of Search among bib Shorts brands worldwide, from 64.9% to 69.3%.

  2. In September 2026, Assos lost estimated Share of Search among bib Shorts brands worldwide, from 12.5% to 10.5%.

  3. In September 2026, Rapha lost estimated Share of Search among bib Shorts brands worldwide, from 10.2% to 8.6%.

  4. In September 2026, Castelli lost estimated Share of Search among bib Shorts brands worldwide, from 8.4% to 7%.

  5. Estimated monthly branded searches for Santini worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

  6. Estimated monthly branded searches for Endura worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

Where does Rapha compete?

Rapha is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shoe Covers brands3rd of 64.4%Show ranking
Bib Shorts brands3rd of 78.6%Shown above
Cycling shorts2nd of 627.4%Show ranking
Cycling jerseys2nd of 628.8%Show ranking
Cycling jersey brands2nd of 332.9%Show ranking
Long Sleeve Jersey brands2nd of 332.9%Show ranking

How is Rapha measured?

Brandwave collects information about searches that people make online using Rapha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rapha

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How the Brand Demand Index is measured

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