Brandwave

How popular isAssos in search?

In September 2026, there were an estimated 165K branded searches for Assos worldwide which held steady over the last 12 months. Assos holds 16.6% estimated Share of Search among bib shorts brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized51.6%
  2. Assos16.6%
  3. Rapha13.6%
  4. Castelli11.1%
  5. Endura3.3%
  6. Pearl Izumi2.7%
  7. Santini1%
Assos website (opens in a new tab)

Follow Assos and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which bib shorts brands compete with Assos?

Assos against bib shorts brands worldwide, by month

Share of Search by month for Specialized, Assos, Rapha, Castelli, Endura, Pearl Izumi. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedAssosRaphaCastelliEnduraPearl IzumiSantini
Oct 202544.2%17%17%13.9%4.2%2.8%0.84%
Nov 202540%19.5%19.5%13.1%3.9%3.2%0.79%
Dec 202540%19.5%19.5%13%3.9%3.2%0.78%
Jan 202639.1%18.6%18.6%15.2%4.6%3.1%0.75%
Feb 202641.7%16.7%16.7%16.7%4.1%3.3%0.82%
Mar 202647.3%18.1%14.9%12.2%3.6%3%0.89%
Apr 202650.5%16.2%13.3%13.3%3.3%2.7%0.8%
May 202649.3%15.4%15.4%12.7%3.1%3.1%0.93%
Jun 202647.7%18.2%15%12.2%3%3%0.9%
Jul 202644.1%20.6%16.9%11.3%2.8%2.8%1.5%
Aug 202643.2%20.2%16.5%13.6%2.7%2.7%1%
Sep 202651.6%16.6%13.6%11.1%3.3%2.7%1%

  1. 1.Specialized

    51.6%

    Held 1st. 512K estimated branded searches, -2.6% vs prior month. Share +8.4 points.

  2. 2.Assos

    16.6%

    Held 2nd. 165K estimated branded searches, -32.9% vs prior month. Share -3.6 points.

  3. 3.Rapha

    13.6%

    Held 3rd. 135K estimated branded searches, -32.8% vs prior month. Share -2.9 points.

  4. 4.Castelli

    11.1%

    Held 4th. 110K estimated branded searches, -33.3% vs prior month. Share -2.5 points.

  5. 5.Endura

    3.3%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Pearl Izumi

    2.7%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.

  7. 7.Santini

    1%

    Held 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Assos and its closest rivals

Every comparison with Assos

How has branded search demand for Assos changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Assos worldwide held steady at 165K.
  • Across the 12 months ending September 2026, Assos’ estimated Share of Search among bib shorts brands worldwide peaked at 20.6% in July 2026 and was lowest at 15.4% in May 2026.

How did search popularity change for bib shorts brands worldwide in September 2026?

  1. In September 2026, Specialized gained estimated Share of Search among bib shorts brands worldwide, from 43.2% to 51.6%.

  2. In September 2026, Endura gained estimated Share of Search among bib shorts brands worldwide, from 2.7% to 3.3%.

  3. In September 2026, Assos lost estimated Share of Search among bib shorts brands worldwide, from 20.2% to 16.6%.

  4. In September 2026, Rapha lost estimated Share of Search among bib shorts brands worldwide, from 16.5% to 13.6%.

  5. In September 2026, Castelli lost estimated Share of Search among bib shorts brands worldwide, from 13.6% to 11.1%.

  6. Estimated monthly branded searches for Santini worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

Where does Assos compete?

Assos is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bib shorts brands2nd of 716.6%Shown above
Cycling shorts1st of 633.5%Show ranking
Cycling jerseys1st of 635.2%Show ranking
Cycling jersey brands1st of 340.2%Show ranking
Long sleeve jersey brands1st of 340.2%Show ranking
Bike shorts brands1st of 354.6%Show ranking

How is Assos measured?

Brandwave collects information about searches that people make online using Assos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • assos

Do you work for Assos? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Assos your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free