Brandwave

How popular isCastelli in search?

In September 2026, there were an estimated 110K branded searches for Castelli worldwide which is down 18.5% over the last 12 months. Castelli holds 11.1% estimated Share of Search among bib shorts brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized51.6%
  2. Assos16.6%
  3. Rapha13.6%
  4. Castelli11.1%
  5. Endura3.3%
  6. Pearl Izumi2.7%
  7. Santini1%
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Which bib shorts brands compete with Castelli?

Castelli against bib shorts brands worldwide, by month

Share of Search by month for Specialized, Assos, Rapha, Castelli, Endura, Pearl Izumi. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedAssosRaphaCastelliEnduraPearl IzumiSantini
Oct 202544.2%17%17%13.9%4.2%2.8%0.84%
Nov 202540%19.5%19.5%13.1%3.9%3.2%0.79%
Dec 202540%19.5%19.5%13%3.9%3.2%0.78%
Jan 202639.1%18.6%18.6%15.2%4.6%3.1%0.75%
Feb 202641.7%16.7%16.7%16.7%4.1%3.3%0.82%
Mar 202647.3%18.1%14.9%12.2%3.6%3%0.89%
Apr 202650.5%16.2%13.3%13.3%3.3%2.7%0.8%
May 202649.3%15.4%15.4%12.7%3.1%3.1%0.93%
Jun 202647.7%18.2%15%12.2%3%3%0.9%
Jul 202644.1%20.6%16.9%11.3%2.8%2.8%1.5%
Aug 202643.2%20.2%16.5%13.6%2.7%2.7%1%
Sep 202651.6%16.6%13.6%11.1%3.3%2.7%1%

  1. 1.Specialized

    51.6%

    Held 1st. 512K estimated branded searches, -2.6% vs prior month. Share +8.4 points.

  2. 2.Assos

    16.6%

    Held 2nd. 165K estimated branded searches, -32.9% vs prior month. Share -3.6 points.

  3. 3.Rapha

    13.6%

    Held 3rd. 135K estimated branded searches, -32.8% vs prior month. Share -2.9 points.

  4. 4.Castelli

    11.1%

    Held 4th. 110K estimated branded searches, -33.3% vs prior month. Share -2.5 points.

  5. 5.Endura

    3.3%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Pearl Izumi

    2.7%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.

  7. 7.Santini

    1%

    Held 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Castelli and its closest rivals

Every comparison with Castelli

How has branded search demand for Castelli changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Castelli worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Castelli’s estimated Share of Search among bib shorts brands worldwide decreased from 13.9% to 11.1%.
  • Across the 12 months ending September 2026, Castelli’s estimated Share of Search among bib shorts brands worldwide peaked at 16.7% in February 2026 and was lowest at 11.1% in September 2026.

How did search popularity change for bib shorts brands worldwide in September 2026?

  1. In September 2026, Specialized gained estimated Share of Search among bib shorts brands worldwide, from 43.2% to 51.6%.

  2. In September 2026, Endura gained estimated Share of Search among bib shorts brands worldwide, from 2.7% to 3.3%.

  3. In September 2026, Assos lost estimated Share of Search among bib shorts brands worldwide, from 20.2% to 16.6%.

  4. In September 2026, Rapha lost estimated Share of Search among bib shorts brands worldwide, from 16.5% to 13.6%.

  5. In September 2026, Castelli lost estimated Share of Search among bib shorts brands worldwide, from 13.6% to 11.1%.

  6. Estimated monthly branded searches for Santini worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

Where does Castelli compete?

Castelli is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Base layer brands5th of 66.5%Show ranking
Bib shorts brands4th of 711.1%Shown above
Cycling gloves2nd of 613.2%Show ranking
Cycling shorts3rd of 622.3%Show ranking
Cycling jerseys3rd of 623.4%Show ranking
Cycling jersey brands3rd of 326.8%Show ranking
Long sleeve jersey brands3rd of 326.8%Show ranking
Bike shorts brands2nd of 336.4%Show ranking

How is Castelli measured?

Brandwave collects information about searches that people make online using Castelli’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • castelli

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How the Brand Demand Index is measured

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