Brandwave

How popular isEndura in search?

In September 2026, there were an estimated 33.1K branded searches for Endura worldwide which is down 18.3% over the last 12 months. Endura holds 3.5% estimated Share of Search among bib shorts brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized49.1%
  2. Assos17.5%
  3. Rapha14.3%
  4. Castelli11.7%
  5. Endura3.5%
  6. Pearl Izumi2.9%
  7. Santini1.1%
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Which bib shorts brands compete with Endura?

Endura against bib shorts brands worldwide, by month

Share of Search by month for Specialized, Assos, Rapha, Castelli, Endura, Pearl Izumi. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedAssosRaphaCastelliEnduraPearl IzumiSantini
Oct 202541.2%17.9%17.9%14.7%4.4%2.9%0.88%
Nov 202538%20.1%20.1%13.5%4.1%3.3%0.81%
Dec 202538%20.2%20.2%13.5%4%3.3%0.81%
Jan 202637.2%19.2%19.2%15.7%4.7%3.2%0.77%
Feb 202639.7%17.3%17.3%17.3%4.2%3.5%0.84%
Mar 202644.9%19%15.6%12.7%3.8%3.1%0.93%
Apr 202647.9%17%14%14%3.4%2.8%0.84%
May 202646.9%16.2%16.2%13.3%3.3%3.3%0.97%
Jun 202645.2%19.1%15.7%12.8%3.1%3.1%0.94%
Jul 202641.7%21.5%17.6%11.8%2.9%2.9%1.6%
Aug 202640.8%21.1%17.2%14.1%2.8%2.8%1%
Sep 202649.1%17.5%14.3%11.7%3.5%2.9%1.1%

  1. 1.Specialized

    49.1%

    Held 1st. 463K estimated branded searches, -2.8% vs prior month. Share +8.3 points.

  2. 2.Assos

    17.5%

    Held 2nd. 165K estimated branded searches, -32.9% vs prior month. Share -3.6 points.

  3. 3.Rapha

    14.3%

    Held 3rd. 135K estimated branded searches, -32.8% vs prior month. Share -2.9 points.

  4. 4.Castelli

    11.7%

    Held 4th. 110K estimated branded searches, -33.3% vs prior month. Share -2.5 points.

  5. 5.Endura

    3.5%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Pearl Izumi

    2.9%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.

  7. 7.Santini

    1.1%

    Held 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Endura and its closest rivals

Every comparison with Endura

How has branded search demand for Endura changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Endura worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Endura’s estimated Share of Search among bib shorts brands worldwide decreased from 4.4% to 3.5%.
  • Across the 12 months ending September 2026, Endura’s estimated Share of Search among bib shorts brands worldwide peaked at 4.7% in January 2026 and was lowest at 2.8% in August 2026.

How did search popularity change for bib shorts brands worldwide in September 2026?

  1. In September 2026, Specialized gained estimated Share of Search among bib shorts brands worldwide, from 40.8% to 49.1%.

  2. In September 2026, Endura gained estimated Share of Search among bib shorts brands worldwide, from 2.8% to 3.5%.

  3. In September 2026, Assos lost estimated Share of Search among bib shorts brands worldwide, from 21.1% to 17.5%.

  4. In September 2026, Rapha lost estimated Share of Search among bib shorts brands worldwide, from 17.2% to 14.3%.

  5. In September 2026, Castelli lost estimated Share of Search among bib shorts brands worldwide, from 14.1% to 11.7%.

  6. Estimated monthly branded searches for Santini worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

Where does Endura compete?

Endura is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bib shorts brands5th of 73.5%Shown above
Cycling gloves5th of 64.2%Show ranking
MTB gloves brands5th of 65.1%Show ranking
Bike gloves brands3rd of 45.7%Show ranking
Cycling shorts4th of 66.7%Show ranking
Mountain bike clothing brands3rd of 415.7%Show ranking

How is Endura measured?

Brandwave collects information about searches that people make online using Endura’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • endura

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How the Brand Demand Index is measured

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