Brandwave

How popular isEndura in search?

In September 2026, there were an estimated 33.1K branded searches for Endura worldwide which is down 18.3% over the last 12 months. Endura holds 5.2% estimated Share of Search among bike gloves brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized80.9%
  2. Giro9.5%
  3. Endura5.2%
  4. Pearl Izumi4.3%
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Which bike gloves brands compete with Endura?

Endura against bike gloves brands worldwide, by month

Share of Search by month for Specialized, Giro, Endura, Pearl Izumi. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedGiroEnduraPearl Izumi
Oct 202575.9%12.1%7.2%4.8%
Nov 202573.3%13.6%7.2%5.9%
Dec 202568.8%19%6.7%5.5%
Jan 202668.6%18%8%5.4%
Feb 202673.2%13.7%7.2%5.9%
Mar 202678.1%11%6%4.9%
Apr 202680.5%10%5.2%4.3%
May 202680.1%9.8%5%5%
Jun 202680.2%9.7%5%5%
Jul 202669.4%21.9%4.4%4.4%
Aug 202673.8%16.9%4.7%4.7%
Sep 202680.9%9.5%5.2%4.3%

  1. 1.Specialized

    80.9%

    Held 1st. 512K estimated branded searches, -2.6% vs prior month. Share +7.1 points.

  2. 2.Giro

    9.5%

    Held 2nd. 60.3K estimated branded searches, -49.8% vs prior month. Share -7.3 points.

  3. 3.Endura

    5.2%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Pearl Izumi

    4.3%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

Compare search popularity between Endura and its closest rivals

Every comparison with Endura

How has branded search demand for Endura changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Endura worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Endura’s estimated Share of Search among bike gloves brands worldwide decreased from 7.2% to 5.2%.
  • Across the 12 months ending September 2026, Endura’s estimated Share of Search among bike gloves brands worldwide peaked at 8% in January 2026 and was lowest at 4.4% in July 2026.

How did search popularity change for bike gloves brands worldwide in September 2026?

  1. In September 2026, Specialized gained estimated Share of Search among bike gloves brands worldwide, from 73.8% to 80.9%.

  2. In September 2026, Endura gained estimated Share of Search among bike gloves brands worldwide, from 4.7% to 5.2%.

  3. In September 2026, Giro lost estimated Share of Search among bike gloves brands worldwide, from 16.9% to 9.5%.

Where does Endura compete?

Endura is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bib shorts brands5th of 73.3%Show ranking
Cycling gloves5th of 64%Show ranking
MTB gloves brands5th of 64.7%Show ranking
Bike gloves brands3rd of 45.2%Shown above
Cycling shorts4th of 66.7%Show ranking
Mountain bike clothing brands3rd of 415.7%Show ranking

How is Endura measured?

Brandwave collects information about searches that people make online using Endura’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • endura

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How the Brand Demand Index is measured

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