Endura vs Specialized:Which is searched more?
In August 2026, Specialized had more branded searches than Endura among cycling gloves worldwide. Specialized was estimated to have 201K branded searches compared to Endura’s 33.1K, and held a 27% Share of Search versus Endura’s 4.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Endura or Specialized?
Compare the cycling gloves people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Specialized, Endura. The figures are in the table below the chart.
View monthly share of search table
| Month | Specialized | Endura |
|---|---|---|
| Oct 2025 | 24.3% | 6% |
| Nov 2025 | 23.3% | 5.7% |
| Dec 2025 | 21.9% | 5.4% |
| Jan 2026 | 21.5% | 6.4% |
| Feb 2026 | 21.7% | 5.3% |
| Mar 2026 | 27.9% | 5.6% |
| Apr 2026 | 30.9% | 5.1% |
| May 2026 | 17.3% | 2.8% |
| Jun 2026 | 26.5% | 4.4% |
| Jul 2026 | 29% | 4.8% |
| Aug 2026 | 27% | 4.5% |
| Sep 2026 | — | — |
How has the Endura and Specialized comparison changed over the last 12 months?
3 findings
- Specialized was ahead of Endura in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Endura’s estimated Share of Search among cycling gloves worldwide moved from 6% to 4.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Specialized’s estimated Share of Search among cycling gloves worldwide moved from 24.3% to 27%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for cycling gloves worldwide in August 2026?
2 changes
In August 2026, Specialized lost estimated Share of Search among cycling gloves worldwide, from 29% to 27%.
Estimated monthly branded searches for Endura worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Endura’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Endura
1 branded search term
- endura
Specialized
1 branded search term
- specialized bike
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.