Brandwave

Cycling shorts:Which brands are most popular in search?

In August 2026, Assos was the most searched among cycling shorts worldwide, with an estimated 246K branded searches and 35.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Assos35.1%
  2. Rapha28.7%
  3. Castelli23.6%
  4. Endura4.7%
  5. Pearl Izumi4.7%
  6. Gore Wear3.2%

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Share of SearchLeaderboard

Compare the cycling shorts shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cycling shorts worldwide, by month

Share of Search by month for Assos, Rapha, Castelli, Endura, Pearl Izumi, Gore Wear. The figures are in the table below the chart.

View monthly share of search table
MonthAssosRaphaCastelliEnduraPearl IzumiGore Wear
Oct 202528.8%28.8%23.6%7.1%4.7%7.1%
Nov 202527%27%18.1%5.4%4.4%18.1%
Dec 202530%30%20%6%4.9%9%
Jan 202626.5%26.5%21.7%6.5%4.3%14.5%
Feb 202624.3%24.3%24.3%6%4.9%16.3%
Mar 202629.4%24.1%19.7%5.9%4.8%16.1%
Apr 202630.7%25.2%25.2%6.2%5.1%7.6%
May 202629.5%29.5%24.2%5.9%5.9%4.9%
Jun 202634.1%28%22.9%5.6%5.6%3.8%
Jul 202636.7%30%20.1%4.9%4.9%3.3%
Aug 202635.1%28.7%23.6%4.7%4.7%3.2%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Assos

    35.1%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Rapha

    28.7%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.Castelli

    23.6%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +3.4 points.

  4. 4.Endura

    4.7%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Pearl Izumi

    4.7%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Gore Wear

    3.2%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among cycling shorts worldwide?

In August 2026, Assos was the most searched among cycling shorts worldwide, with an estimated 246K branded searches and 35.1% estimated Share of Search within this set. Rapha is in 2nd place, 6.4 percentage points behind at 28.7% Share of Search.

Global cycling shorts, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Assos28.8% → 35.1%36.7%Jul 202624.3%Feb 20261st
Rapha28.8% → 28.7%30%Dec 202524.1%Mar 20262nd
Castelli23.6%25.2%Apr 202618.1%Nov 20253rd
Endura7.1% → 4.7%7.1%Oct 20254.7%Aug 20264th
Pearl Izumi4.7%5.9%May 20264.3%Jan 20266th → 5th
Gore Wear7.1% → 3.2%18.1%Nov 20253.2%Aug 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Assos’ estimated Share of Search among cycling shorts worldwide increased from 28.8% to 35.1%.
  • Across the 11 months ending August 2026, Endura’s estimated Share of Search among cycling shorts worldwide decreased from 7.1% to 4.7%.
  • Across the 11 months ending August 2026, Gore Wear’s estimated Share of Search among cycling shorts worldwide decreased from 7.1% to 3.2%.
  • Across the 11 months ending August 2026, Assos’ estimated Share of Search among cycling shorts worldwide peaked at 36.7% in July 2026 and was lowest at 24.3% in February 2026.
  • Across the 11 months ending August 2026, Rapha’s estimated Share of Search among cycling shorts worldwide peaked at 30% in December 2025 and was lowest at 24.1% in March 2026.
  • Across the 11 months ending August 2026, Castelli’s estimated Share of Search among cycling shorts worldwide peaked at 25.2% in April 2026 and was lowest at 18.1% in November 2025.
  • Across the 11 months ending August 2026, Pearl Izumi’s estimated Share of Search among cycling shorts worldwide peaked at 5.9% in May 2026 and was lowest at 4.3% in January 2026.
  • Across the 11 months ending August 2026, Gore Wear’s estimated Share of Search among cycling shorts worldwide peaked at 18.1% in November 2025 and was lowest at 3.2% in August 2026.
  • Across the 11 months ending August 2026, Pearl Izumi rose from 6th to 5th among cycling shorts worldwide.
  • Across the 11 months ending August 2026, Gore Wear fell from 5th to 6th among cycling shorts worldwide.
  • Across the 11 months ending August 2026, Rapha and Castelli held steady: their estimated Share of Search among cycling shorts worldwide each moved less than 0.5 percentage points.

How did search popularity change for cycling shorts worldwide in August 2026?

  1. In August 2026, Castelli gained estimated Share of Search among cycling shorts worldwide, from 20.1% to 23.6%.

  2. In August 2026, Assos lost estimated Share of Search among cycling shorts worldwide, from 36.7% to 35.1%.

  3. In August 2026, Rapha lost estimated Share of Search among cycling shorts worldwide, from 30% to 28.7%.

  4. Gore Wear’s estimated Share of Search among cycling shorts worldwide has lost ground for 3 months in a row, from 4.9% to 3.2% in August 2026.

  5. Endura’s estimated Share of Search among cycling shorts worldwide has lost ground for 3 months in a row, from 5.9% to 4.7% in August 2026.

  6. Pearl Izumi’s estimated Share of Search among cycling shorts worldwide has lost ground for 3 months in a row, from 5.9% to 4.7% in August 2026.

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