Assos vs Pearl Izumi:Which is more popular by branded search?
In August 2026, Assos had more branded searches than Pearl Izumi among cycling shorts worldwide. Assos was estimated to have 246K branded searches compared to Pearl Izumi’s 33.1K, and held a 35.1% Share of Search versus Pearl Izumi’s 4.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Assos or Pearl Izumi?
Compare the cycling shorts shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Assos, Pearl Izumi. The figures are in the table below the chart.
View monthly share of search table
| Month | Assos | Rapha | Castelli | Endura | Pearl Izumi | Gore Wear |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 28.8% | 23.6% | 7.1% | 4.7% | 7.1% |
| Nov 2025 | 27% | 27% | 18.1% | 5.4% | 4.4% | 18.1% |
| Dec 2025 | 30% | 30% | 20% | 6% | 4.9% | 9% |
| Jan 2026 | 26.5% | 26.5% | 21.7% | 6.5% | 4.3% | 14.5% |
| Feb 2026 | 24.3% | 24.3% | 24.3% | 6% | 4.9% | 16.3% |
| Mar 2026 | 29.4% | 24.1% | 19.7% | 5.9% | 4.8% | 16.1% |
| Apr 2026 | 30.7% | 25.2% | 25.2% | 6.2% | 5.1% | 7.6% |
| May 2026 | 29.5% | 29.5% | 24.2% | 5.9% | 5.9% | 4.9% |
| Jun 2026 | 34.1% | 28% | 22.9% | 5.6% | 5.6% | 3.8% |
| Jul 2026 | 36.7% | 30% | 20.1% | 4.9% | 4.9% | 3.3% |
| Aug 2026 | 35.1% | 28.7% | 23.6% | 4.7% | 4.7% | 3.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Assos and Pearl Izumi comparison changed over the last 12 months?
3 findings
- Assos was ahead of Pearl Izumi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Assos’ estimated Share of Search among cycling shorts worldwide moved from 28.8% to 35.1%, and its estimated monthly branded searches moved from 165K to 246K.
- Across the 11 months ending August 2026, Pearl Izumi’s estimated Share of Search among cycling shorts worldwide held steady at 4.7%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for cycling shorts worldwide in August 2026?
2 changes
In August 2026, Assos lost estimated Share of Search among cycling shorts worldwide, from 36.7% to 35.1%.
Pearl Izumi’s estimated Share of Search among cycling shorts worldwide has lost ground for 3 months in a row, from 5.9% to 4.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Assos’ and Pearl Izumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Assos
1 branded search term
- assos
Pearl Izumi
1 branded search term
- pearl izumi
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.