Brandwave

How popular isAssos in search?

In August 2026, there were an estimated 246K branded searches for Assos worldwide which is up 49.1% over the last 11 months. Assos holds 35.1% estimated Share of Search among cycling shorts worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Assos35.1%
  2. Rapha28.7%
  3. Castelli23.6%
  4. Endura4.7%
  5. Pearl Izumi4.7%
  6. Gore Wear3.2%
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Where does Assos compete?

Assos is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cycling shorts1st of 635.1%Shown below
Cycling jerseys1st of 636.2%Show ranking

Which cycling shorts compete with Assos?

Assos against cycling shorts worldwide, by month

Share of Search by month for Assos, Rapha, Castelli, Endura, Pearl Izumi, Gore Wear. The figures are in the table below the chart.

View monthly share of search table
MonthAssosRaphaCastelliEnduraPearl IzumiGore Wear
Oct 202528.8%28.8%23.6%7.1%4.7%7.1%
Nov 202527%27%18.1%5.4%4.4%18.1%
Dec 202530%30%20%6%4.9%9%
Jan 202626.5%26.5%21.7%6.5%4.3%14.5%
Feb 202624.3%24.3%24.3%6%4.9%16.3%
Mar 202629.4%24.1%19.7%5.9%4.8%16.1%
Apr 202630.7%25.2%25.2%6.2%5.1%7.6%
May 202629.5%29.5%24.2%5.9%5.9%4.9%
Jun 202634.1%28%22.9%5.6%5.6%3.8%
Jul 202636.7%30%20.1%4.9%4.9%3.3%
Aug 202635.1%28.7%23.6%4.7%4.7%3.2%
Sep 2026——————

  1. 1.Assos

    35.1%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Rapha

    28.7%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.Castelli

    23.6%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +3.4 points.

  4. 4.Endura

    4.7%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Pearl Izumi

    4.7%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Gore Wear

    3.2%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Assos and its closest rivals

How has branded search demand for Assos changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Assos worldwide rose from 165K to 246K.
  • Across the 11 months ending August 2026, Assos’ estimated Share of Search among cycling shorts worldwide increased from 28.8% to 35.1%.
  • Across the 11 months ending August 2026, Assos’ estimated Share of Search among cycling shorts worldwide peaked at 36.7% in July 2026 and was lowest at 24.3% in February 2026.

How did search popularity change for cycling shorts worldwide in August 2026?

  1. In August 2026, Castelli gained estimated Share of Search among cycling shorts worldwide, from 20.1% to 23.6%.

  2. In August 2026, Assos lost estimated Share of Search among cycling shorts worldwide, from 36.7% to 35.1%.

  3. In August 2026, Rapha lost estimated Share of Search among cycling shorts worldwide, from 30% to 28.7%.

  4. Gore Wear’s estimated Share of Search among cycling shorts worldwide has lost ground for 3 months in a row, from 4.9% to 3.2% in August 2026.

  5. Endura’s estimated Share of Search among cycling shorts worldwide has lost ground for 3 months in a row, from 5.9% to 4.7% in August 2026.

  6. Pearl Izumi’s estimated Share of Search among cycling shorts worldwide has lost ground for 3 months in a row, from 5.9% to 4.7% in August 2026.

How is Assos measured?

Brandwave collects information about searches that people make online using Assos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • assos

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How the Brand Demand Index is measured

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