Brandwave

How popular isAssos in search?

In September 2026, there were an estimated 165K branded searches for Assos worldwide which held steady over the last 12 months. Assos holds 40.2% estimated Share of Search among cycling jersey brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Assos40.2%
  2. Rapha32.9%
  3. Castelli26.8%
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Which cycling jersey brands compete with Assos?

Assos against cycling jersey brands worldwide, by month

Share of Search by month for Assos, Rapha, Castelli. The figures are in the table below the chart.

View monthly share of search table
MonthAssosRaphaCastelli
Oct 202535.5%35.5%29%
Nov 202537.4%37.4%25.1%
Dec 202537.5%37.5%25%
Jan 202635.5%35.5%29%
Feb 202633.3%33.3%33.3%
Mar 202640.1%32.9%26.9%
Apr 202637.9%31.1%31.1%
May 202635.4%35.4%29.1%
Jun 202640.1%32.9%26.9%
Jul 202642.3%34.5%23.2%
Aug 202640.2%32.8%27%
Sep 202640.2%32.9%26.8%

  1. 1.Assos

    40.2%

    Held 1st. 165K estimated branded searches, -32.9% vs prior month. Share 0 points.

  2. 2.Rapha

    32.9%

    Held 2nd. 135K estimated branded searches, -32.8% vs prior month. Share +0.1 points.

  3. 3.Castelli

    26.8%

    Held 3rd. 110K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare search popularity between Assos and its closest rivals

Every comparison with Assos

How has branded search demand for Assos changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Assos worldwide held steady at 165K.
  • Across the 12 months ending September 2026, Assos’ estimated Share of Search among cycling jersey brands worldwide increased from 35.5% to 40.2%.
  • Across the 12 months ending September 2026, Assos’ estimated Share of Search among cycling jersey brands worldwide peaked at 42.3% in July 2026 and was lowest at 33.3% in February 2026.

How did search popularity change for cycling jersey brands worldwide in September 2026?

  1. Estimated monthly branded searches for Castelli worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  2. Estimated monthly branded searches for Rapha worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Where does Assos compete?

Assos is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bib shorts brands2nd of 717.5%Show ranking
Cycling shorts1st of 633.5%Show ranking
Cycling jerseys1st of 635.2%Show ranking
Cycling jersey brands1st of 340.2%Shown above
Long sleeve jersey brands1st of 340.2%Show ranking
Bike shorts brands1st of 354.6%Show ranking

How is Assos measured?

Brandwave collects information about searches that people make online using Assos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • assos

Do you work for Assos? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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