How popular isCastelli in search?
In August 2026, there were an estimated 165K branded searches for Castelli worldwide which is up 22.2% over the last 11 months. Castelli holds 23.6% estimated Share of Search among cycling shorts worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Assos35.1%
Rapha28.7%
Castelli23.6%- Endura4.7%
- Pearl Izumi4.7%
- Gore Wear3.2%
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Which cycling shorts compete with Castelli?
Share of Search by month for Assos, Rapha, Castelli, Endura, Pearl Izumi, Gore Wear. The figures are in the table below the chart.
View monthly share of search table
| Month | Assos | Rapha | Castelli | Endura | Pearl Izumi | Gore Wear |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 28.8% | 23.6% | 7.1% | 4.7% | 7.1% |
| Nov 2025 | 27% | 27% | 18.1% | 5.4% | 4.4% | 18.1% |
| Dec 2025 | 30% | 30% | 20% | 6% | 4.9% | 9% |
| Jan 2026 | 26.5% | 26.5% | 21.7% | 6.5% | 4.3% | 14.5% |
| Feb 2026 | 24.3% | 24.3% | 24.3% | 6% | 4.9% | 16.3% |
| Mar 2026 | 29.4% | 24.1% | 19.7% | 5.9% | 4.8% | 16.1% |
| Apr 2026 | 30.7% | 25.2% | 25.2% | 6.2% | 5.1% | 7.6% |
| May 2026 | 29.5% | 29.5% | 24.2% | 5.9% | 5.9% | 4.9% |
| Jun 2026 | 34.1% | 28% | 22.9% | 5.6% | 5.6% | 3.8% |
| Jul 2026 | 36.7% | 30% | 20.1% | 4.9% | 4.9% | 3.3% |
| Aug 2026 | 35.1% | 28.7% | 23.6% | 4.7% | 4.7% | 3.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.1% | 246K | 0% | -1.6 points | |
| 2, held 2nd | 28.7% | 201K | 0% | -1.3 points | |
| 3, held 3rd | 23.6% | 165K | +22.2% | +3.4 points | |
| 4, held 4th | 4.7% | 33.1K | 0% | -0.2 points | |
| 5, held 5th | 4.7% | 33.1K | 0% | -0.2 points | |
| 6, held 6th | 3.2% | 22.2K | 0% | -0.1 points |
1.
Assos35.1%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.6 points.
2.
Rapha28.7%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -1.3 points.
3.
Castelli23.6%
Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +3.4 points.
4.Endura
4.7%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.7%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.2%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Castelli and its closest rivals
How has branded search demand for Castelli changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Castelli worldwide rose from 135K to 165K.
- Across the 11 months ending August 2026, Castelli’s estimated Share of Search among cycling shorts worldwide peaked at 25.2% in April 2026 and was lowest at 18.1% in November 2025.
How did search popularity change for cycling shorts worldwide in August 2026?
6 changes
In August 2026, Castelli gained estimated Share of Search among cycling shorts worldwide, from 20.1% to 23.6%.
In August 2026, Assos lost estimated Share of Search among cycling shorts worldwide, from 36.7% to 35.1%.
In August 2026, Rapha lost estimated Share of Search among cycling shorts worldwide, from 30% to 28.7%.
Gore Wear’s estimated Share of Search among cycling shorts worldwide has lost ground for 3 months in a row, from 4.9% to 3.2% in August 2026.
Endura’s estimated Share of Search among cycling shorts worldwide has lost ground for 3 months in a row, from 5.9% to 4.7% in August 2026.
Pearl Izumi’s estimated Share of Search among cycling shorts worldwide has lost ground for 3 months in a row, from 5.9% to 4.7% in August 2026.
Where does Castelli compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cycling gloves | 3rd of 6 | 22.2% | Show ranking |
| Cycling shorts | 3rd of 6 | 23.6% | Shown above |
| Cycling jerseys | 3rd of 6 | 24.3% | Show ranking |
How is Castelli measured?
Brandwave collects information about searches that people make online using Castelli’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- castelli
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Is Castelli your brand?
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