Brandwave

How popular isCastelli in search?

In September 2026, there were an estimated 110K branded searches for Castelli worldwide which is down 18.5% over the last 12 months. Castelli holds 6.5% estimated Share of Search among base layer brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ariat39.9%
  2. Carhartt26.7%
  3. Columbia14.5%
  4. Burton6.9%
  5. Castelli6.5%
  6. First Lite5.4%
Castelli website (opens in a new tab)

Follow Castelli and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which base layer brands compete with Castelli?

Castelli against base layer brands worldwide, by month

Share of Search by month for Ariat, Carhartt, Columbia, Burton, Castelli, First Lite. The figures are in the table below the chart.

View monthly share of search table
MonthAriatCarharttColumbiaBurtonCastelliFirst Lite
Oct 202529.4%35.9%16%7%5.9%5.9%
Nov 202525.7%38.5%19.3%7.9%3.5%5.2%
Dec 202525.5%38.2%17.7%13%2.8%2.8%
Jan 202625.1%30.7%17.4%19.5%5%2.3%
Feb 202629.4%24.1%16.1%20.5%7.2%2.6%
Mar 202643.9%19.6%14.3%10.7%8.8%2.6%
Apr 202649.9%14.9%14.9%5.1%12.2%3%
May 202652%12.8%14.2%4.4%12.8%3.8%
Jun 202654.3%13.3%13.7%4.5%10.9%3.3%
Jul 202648.4%14.5%15%5.8%11.9%4.4%
Aug 202645%16.4%14%6.3%11%7.3%
Sep 202639.9%26.7%14.5%6.9%6.5%5.4%

  1. 1.Ariat

    39.9%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -5 points.

  2. 2.Carhartt

    26.7%

    Held 2nd. 450K estimated branded searches, +82.9% vs prior month. Share +10.3 points.

  3. 3.Columbia

    14.5%

    Held 3rd. 245K estimated branded searches, +17.2% vs prior month. Share +0.6 points.

  4. 4.Burton

    6.9%

    Moved from 6th to 4th. 116K estimated branded searches, +23.7% vs prior month. Share +0.6 points.

  5. 5.Castelli

    6.5%

    Moved from 4th to 5th. 110K estimated branded searches, -33.3% vs prior month. Share -4.5 points.

  6. 6.First Lite

    5.4%

    Moved from 5th to 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -2 points.

Compare search popularity between Castelli and its closest rivals

Every comparison with Castelli

How has branded search demand for Castelli changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Castelli worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Castelli’s estimated Share of Search among base layer brands worldwide increased from 5.9% to 6.5%.
  • Across the 12 months ending September 2026, Castelli’s estimated Share of Search among base layer brands worldwide peaked at 12.8% in May 2026 and was lowest at 2.8% in December 2025.

How did search popularity change for base layer brands worldwide in September 2026?

  1. In September 2026, Burton overtook Castelli and First Lite to rank 4th among base layer brands worldwide, with 6.9% estimated Share of Search.

  2. In September 2026, Carhartt gained estimated Share of Search among base layer brands worldwide, from 16.4% to 26.7%.

  3. In September 2026, Columbia gained estimated Share of Search among base layer brands worldwide, from 14% to 14.5%.

  4. In September 2026, Ariat lost estimated Share of Search among base layer brands worldwide, from 45% to 39.9%.

  5. In September 2026, Castelli lost estimated Share of Search among base layer brands worldwide, from 11% to 6.5%.

  6. In September 2026, First Lite lost estimated Share of Search among base layer brands worldwide, from 7.3% to 5.4%.

Where does Castelli compete?

Castelli is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Base layer brands5th of 66.5%Shown above
Bib shorts brands4th of 711.1%Show ranking
Cycling gloves2nd of 613.2%Show ranking
Cycling shorts3rd of 622.3%Show ranking
Cycling jerseys3rd of 623.4%Show ranking
Cycling jersey brands3rd of 326.8%Show ranking
Long sleeve jersey brands3rd of 326.8%Show ranking
Bike shorts brands2nd of 336.4%Show ranking

How is Castelli measured?

Brandwave collects information about searches that people make online using Castelli’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • castelli

Do you work for Castelli? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Castelli your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free