Brandwave

Cycling gloves:Which brands are most popular in search?

Giro and Specialized share the highest estimated Share of Search among cycling gloves worldwide, at 27% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Giro27%
  2. Specialized27%
  3. Castelli22.2%
  4. Fox Racing14.8%
  5. Endura4.5%
  6. Pearl Izumi4.5%

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Share of SearchLeaderboard

Compare the cycling gloves people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cycling gloves worldwide, by month

Share of Search by month for Giro, Specialized, Castelli, Fox Racing, Endura, Pearl Izumi. The figures are in the table below the chart.

View monthly share of search table
MonthGiroSpecializedCastelliFox RacingEnduraPearl Izumi
Oct 202529.6%24.3%19.9%16.2%6%4%
Nov 202528.3%23.3%19%19%5.7%4.7%
Dec 202532.6%21.9%17.9%17.9%5.4%4.4%
Jan 202632%21.5%21.5%14.4%6.4%4.3%
Feb 202632.3%21.7%21.7%14.6%5.3%4.4%
Mar 202627.9%27.9%18.7%15.3%5.6%4.6%
Apr 202625.3%30.9%20.7%13.8%5.1%4.2%
May 202657.8%17.3%11.6%7.7%2.8%2.8%
Jun 202632.4%26.5%17.8%14.5%4.4%4.4%
Jul 202629%29%19.5%13%4.8%4.8%
Aug 202627%27%22.2%14.8%4.5%4.5%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Giro

    27%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -1.9 points.

  2. Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -1.9 points.

  3. 3.Castelli

    22.2%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +2.7 points.

  4. 4.Fox Racing

    14.8%

    Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +1.8 points.

  5. 5.Endura

    4.5%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among cycling gloves worldwide?

Giro and Specialized share the highest estimated Share of Search among cycling gloves worldwide, at 27% in August 2026.

Global cycling gloves, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Giro29.6% → 27%57.8%May 202625.3%Apr 20261st
Specialized24.3% → 27%30.9%Apr 202617.3%May 20262nd
Castelli19.9% → 22.2%22.2%Aug 202611.6%May 20263rd
Fox Racing16.2% → 14.8%19%Nov 20257.7%May 20264th
Endura6% → 4.5%6.4%Jan 20262.8%May 20265th
Pearl Izumi4% → 4.5%4.8%Jul 20262.8%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Giro’s estimated Share of Search among cycling gloves worldwide decreased from 29.6% to 27%.
  • Across the 11 months ending August 2026, Specialized’s estimated Share of Search among cycling gloves worldwide increased from 24.3% to 27%.
  • Across the 11 months ending August 2026, Castelli’s estimated Share of Search among cycling gloves worldwide increased from 19.9% to 22.2%.
  • Across the 11 months ending August 2026, Fox Racing’s estimated Share of Search among cycling gloves worldwide decreased from 16.2% to 14.8%.
  • Across the 11 months ending August 2026, Endura’s estimated Share of Search among cycling gloves worldwide decreased from 6% to 4.5%.
  • Across the 11 months ending August 2026, Giro’s estimated Share of Search among cycling gloves worldwide peaked at 57.8% in May 2026 and was lowest at 25.3% in April 2026.
  • Across the 11 months ending August 2026, Specialized’s estimated Share of Search among cycling gloves worldwide peaked at 30.9% in April 2026 and was lowest at 17.3% in May 2026.
  • Across the 11 months ending August 2026, Castelli’s estimated Share of Search among cycling gloves worldwide peaked at 22.2% in August 2026 and was lowest at 11.6% in May 2026.
  • Across the 11 months ending August 2026, Fox Racing’s estimated Share of Search among cycling gloves worldwide peaked at 19% in November 2025 and was lowest at 7.7% in May 2026.
  • Across the 11 months ending August 2026, Endura’s estimated Share of Search among cycling gloves worldwide peaked at 6.4% in January 2026 and was lowest at 2.8% in May 2026.
  • Across the 11 months ending August 2026, Pearl Izumi’s estimated Share of Search among cycling gloves worldwide peaked at 4.8% in July 2026 and was lowest at 2.8% in May 2026.
  • Across the 11 months ending August 2026, Pearl Izumi held steady: its estimated Share of Search among cycling gloves worldwide moved less than 0.5 percentage points.

How did search popularity change for cycling gloves worldwide in August 2026?

  1. In August 2026, Castelli gained estimated Share of Search among cycling gloves worldwide, from 19.5% to 22.2%.

  2. In August 2026, Fox Racing gained estimated Share of Search among cycling gloves worldwide, from 13% to 14.8%.

  3. In August 2026, Giro lost estimated Share of Search among cycling gloves worldwide, from 29% to 27%.

  4. In August 2026, Specialized lost estimated Share of Search among cycling gloves worldwide, from 29% to 27%.

  5. Estimated monthly branded searches for Pearl Izumi worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

  6. Estimated monthly branded searches for Endura worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

How the Brand Demand Index is measured

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