How popular is100%?
In September 2026, people searched for 100% by name about 9,650 times worldwide, a 14.9% increase from the previous year. These searches made up 0.08% of all global cycling glove searches, placing 100% seventh out of seven gloves. When we asked both ChatGPT and Google AI Overviews about cycling gloves, 100% appeared in one of the five answers and was the fifth most recommended of the seven.
100% is the seventh most searched of 7 competitors and the fifth most recommended in AI answers.
SpecializedShare of searches 56.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
CastelliShare of searches 15.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Fox RacingShare of searches 12.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
GiroShare of searches 7.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
100%Share of searches 0.08%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top cycling gloves in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, 100% was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. 100% is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Giro1st
Pearl Izumi2nd- Specialized3rd
- Castelli4th
- 100%5th
- Fox Racing6th
Endura7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Specialized4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pearl Izumi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Castelli3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fox Racing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- 100%1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cycling gloves
5 answers
Asked ChatGPT
“Which cycling glove brand should I buy?”
Asked ChatGPT
“What are the best cycling glove brands?”
Asked ChatGPT
“What's the best cycling glove brand for cold weather rides?”
Searched Google, AI Overview
“best cycling gloves”
Searched Google, AI Overview
“winter cycling gloves”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which cycling gloves compete with 100%?
Share of searches by month for Specialized, Castelli, Fox Racing, Giro, Endura, Pearl Izumi, 100%. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specialized | Castelli | Fox Racing | Giro | Endura | Pearl Izumi | 100% |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 19.3% | 15.7% | 8% | 5.8% | 3.9% | 0.1% |
| Nov 2025 | 44.3% | 18.1% | 18.1% | 9.4% | 5.4% | 4.4% | 0.13% |
| Dec 2025 | 42.4% | 17.3% | 17.3% | 13.4% | 5.2% | 4.3% | 0.14% |
| Jan 2026 | 41.7% | 20.8% | 14% | 13% | 6.3% | 4.2% | 0.09% |
| Feb 2026 | 44% | 22% | 14.7% | 9.4% | 5.4% | 4.4% | 0.08% |
| Mar 2026 | 51.2% | 17.2% | 14% | 8.1% | 5.2% | 4.2% | 0.08% |
| Apr 2026 | 54.2% | 18.2% | 12.1% | 7.3% | 4.5% | 3.6% | 0.07% |
| May 2026 | 53.7% | 18% | 12% | 7.3% | 4.4% | 4.4% | 0.08% |
| Jun 2026 | 52.4% | 17.6% | 14.3% | 7% | 4.3% | 4.3% | 0.08% |
| Jul 2026 | 50.3% | 16.9% | 11.3% | 13.2% | 4.1% | 4.1% | 0.07% |
| Aug 2026 | 48.4% | 19.9% | 13.2% | 10.5% | 4% | 4% | 0.07% |
| Sep 2026 | 56.2% | 15.4% | 12.6% | 7.3% | 4.6% | 3.8% | 0.08% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.2% | 402K | 0% | +7.8 points | |
| 2, held 2nd | 15.4% | 110K | -33.3% | -4.5 points | |
| 3, held 3rd | 12.6% | 90.5K | -17.7% | -0.6 points | |
| 4, held 4th | 7.3% | 52.2K | -40% | -3.2 points | |
| 5, held 5th | 4.6% | 33.1K | 0% | +0.6 points | |
| 6, held 6th | 3.8% | 27.1K | -18.1% | -0.2 points | |
| 7, held 7th | 0.08% | 590 | 0% | 0 points |
56.2%
Held 1st. 402K estimated branded searches, 0% vs prior month. Share +7.8 points.
2.
Castelli15.4%
Held 2nd. 110K estimated branded searches, -33.3% vs prior month. Share -4.5 points.
12.6%
Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.6 points.
4.
Giro7.3%
Held 4th. 52.2K estimated branded searches, -40% vs prior month. Share -3.2 points.
5.
Endura4.6%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
3.8%
Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
7.
100%0.08%
Held 7th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between 100% and its closest rivals
Every comparison with 100%
14 comparisons
How has branded search demand for 100% changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for 100% worldwide rose from 8.4K to 9.7K.
- Across the 12 months ending September 2026, 100%’s share of searches among cycling gloves worldwide held steady, from 0.1% to 0.08%.
How did search popularity change for cycling gloves worldwide in September 2026?
6 changes
In September 2026, Specialized gained share of searches among cycling gloves worldwide, from 48.4% to 56.2%.
In September 2026, Endura gained share of searches among cycling gloves worldwide, from 4% to 4.6%.
In September 2026, Castelli lost share of searches among cycling gloves worldwide, from 19.9% to 15.4%.
In September 2026, Giro lost share of searches among cycling gloves worldwide, from 10.5% to 7.3%.
In September 2026, Fox Racing lost share of searches among cycling gloves worldwide, from 13.2% to 12.6%.
Pearl Izumi’s share of searches among cycling gloves worldwide has lost ground for 3 months in a row, from 4.3% to 3.8% in September 2026.
How are 100%’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using 100%’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- 100 mtb gloves
- 100% cycling sunglasses
- 100% eyewear
- 100% sports sunglasses
- 100% sunglasses
- 100percent sunglasses
- sports sunglasses 100%
Do you work for 100%? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does 100% compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sports sunglasses brands | 6th of 6 | 0.54% | Show ranking |
| Cycling gloves | 7th of 7 | 0.08% | Shown above |
| MTB gloves brands | 7th of 8 | 0.14% | Show ranking |
Is 100% your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.