Brandwave

100% vs Dakine:Which is searched more?

In September 2026, Dakine had more branded searches than 100% among MTB gloves brands worldwide. Dakine was estimated to have 49.5K branded searches compared to 100%’s 590, and held a 7.7% Share of Search versus 100%’s 0.09%. These are worldwide searches for English-language branded terms.

Share of Search among MTB gloves brands worldwide in September 2026Which is more popular in search, 100% or Dakine?
100%0.09%590 searches
vs
Dakine7.7%49.5K searches

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Which is more popular in search, 100% or Dakine?

Compare the mtb gloves brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

100% and Dakine among MTB gloves brands worldwide, by month

Share of Search by month for Dakine, 100%. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedGiroDakinePOCEndura100%
Oct 202565.5%11.8%8.5%7%7%0.12%
Nov 202562.5%12.6%10%8.1%6.7%0.16%
Dec 202556.7%17%11%9%6%0.16%
Jan 202655.6%15.8%12.9%8.6%7%0.1%
Feb 202660%12.2%11.7%9.6%6.4%0.09%
Mar 202667.9%10.5%8.6%7.1%5.8%0.08%
Apr 202672.2%10%6.3%6.3%5.2%0.08%
May 202672.6%9.9%6.2%6.2%5.1%0.09%
Jun 202671.7%9.6%7.5%6.1%5%0.09%
Jul 202662.2%21.7%6.5%5.3%4.3%0.08%
Aug 202664.3%16.2%8.2%6.7%4.5%0.08%
Sep 202671.5%9.3%7.7%6.3%5.1%0.09%

How has the 100% and Dakine comparison changed over the last 12 months?

  • Dakine was ahead of 100% in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, 100%’s estimated Share of Search among MTB gloves brands worldwide moved from 0.12% to 0.09%, and its estimated monthly branded searches moved from 720 to 590.
  • Across the 12 months ending September 2026, Dakine’s estimated Share of Search among MTB gloves brands worldwide moved from 8.5% to 7.7%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for MTB gloves brands worldwide in September 2026?

  1. In September 2026, Dakine lost estimated Share of Search among MTB gloves brands worldwide, from 8.2% to 7.7%.

  2. Estimated monthly branded searches for 100% worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

Other head-to-heads among MTB gloves brands

How each brand is measured

Brandwave collects information about searches that people make online using 100%’s and Dakine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

100%

1 branded search term

  • 100 mtb gloves

Dakine

1 branded search term

  • dakine

How the Brand Demand Index is measured

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