Brandwave

How popular is100% in search?

In August 2026, there were an estimated 14.6K branded searches for 100% worldwide which is up 39.1% over the last 11 months. 100% holds 6.2% estimated Share of Search among sports sunglasses brands worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Julbo31.4%
  2. Smith31.2%
  3. Rudy Project17%
  4. Tifosi14.1%
  5. 100%6.2%
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Which sports sunglasses brands compete with 100%?

100% against sports sunglasses brands worldwide, by month

Share of Search by month for Julbo, Smith, Rudy Project, Tifosi, 100%. The figures are in the table below the chart.

View monthly share of search table
MonthJulboSmithRudy ProjectTifosi100%
Oct 202528.8%34.8%18.7%11.4%6.3%
Nov 202529.1%39.9%15.4%9.8%5.8%
Dec 202530.7%42.1%13.7%8.5%5.1%
Jan 202634.3%37.5%15.7%8%4.5%
Feb 202630.5%36.9%16.6%9.8%6.1%
Mar 202630.8%32.7%16.7%12.2%7.5%
Apr 202632.3%30.8%17.1%12.5%7.3%
May 202629.3%32.8%18.2%13.3%6.4%
Jun 202629.5%29.4%17.8%15.6%7.8%
Jul 202629.7%32.5%15.5%15.7%6.6%
Aug 202631.4%31.2%17%14.1%6.2%
Sep 2026—————

  1. 1.Julbo

    31.4%

    moved from 2nd to 1st · 73.8K estimated branded searches · -3.7% vs prior month · +1.7 points

  2. 2.Smith

    31.2%

    moved from 1st to 2nd · 73.5K estimated branded searches · -12.5% vs prior month · -1.3 points

  3. 3.Rudy Project

    17%

    moved from 4th to 3rd · 40K estimated branded searches · -0.05% vs prior month · +1.5 points

  4. 4.Tifosi

    14.1%

    moved from 3rd to 4th · 33.2K estimated branded searches · -17.9% vs prior month · -1.5 points

  5. 5.100%

    6.2%

    held 5th · 14.6K estimated branded searches · -14.1% vs prior month · -0.4 points

Compare search popularity between 100% and its closest rivals

How has branded search demand for 100% changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for 100% worldwide rose from 10.5K to 14.6K.
  • Across the 11 months ending August 2026, 100%’s estimated Share of Search among sports sunglasses brands worldwide peaked at 7.8% in June 2026 and was lowest at 4.5% in January 2026.

How did search popularity change for sports sunglasses brands worldwide in August 2026?

  1. In August 2026, Julbo overtook Smith to take the highest estimated Share of Search among sports sunglasses brands worldwide, at 31.4%.

  2. In August 2026, Rudy Project overtook Tifosi to rank 3rd among sports sunglasses brands worldwide, at 17%.

  3. In August 2026, Tifosi lost estimated Share of Search among sports sunglasses brands worldwide, from 15.7% to 14.1%.

  4. In August 2026, Smith lost estimated Share of Search among sports sunglasses brands worldwide, from 32.5% to 31.2%.

  5. Estimated monthly branded searches for 100% worldwide rose 39.1% over 11 measured months, from 10.5K to 14.6K in August 2026.

How is 100% measured?

Brandwave collects information about searches that people make online using 100%’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • 100% cycling sunglasses
  • 100% eyewear
  • 100% sports sunglasses
  • 100% sunglasses
  • 100percent com
  • 100percent sunglasses
  • sports sunglasses 100%

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How the Brand Demand Index is measured

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