100% vs Rudy Project:Which is more popular by branded search?
In August 2026, Rudy Project had more branded searches than 100% among sports sunglasses brands worldwide. Rudy Project was estimated to have 40K branded searches compared to 100%’s 14.6K, and held a 17% Share of Search versus 100%’s 6.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, 100% or Rudy Project?
Compare sunglasses brands offering eyewear for sport and outdoor activities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rudy Project, 100%. The figures are in the table below the chart.
View monthly share of search table
| Month | Julbo | Smith | Rudy Project | Tifosi | 100% |
|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 34.8% | 18.7% | 11.4% | 6.3% |
| Nov 2025 | 29.1% | 39.9% | 15.4% | 9.8% | 5.8% |
| Dec 2025 | 30.7% | 42.1% | 13.7% | 8.5% | 5.1% |
| Jan 2026 | 34.3% | 37.5% | 15.7% | 8% | 4.5% |
| Feb 2026 | 30.5% | 36.9% | 16.6% | 9.8% | 6.1% |
| Mar 2026 | 30.8% | 32.7% | 16.7% | 12.2% | 7.5% |
| Apr 2026 | 32.3% | 30.8% | 17.1% | 12.5% | 7.3% |
| May 2026 | 29.3% | 32.8% | 18.2% | 13.3% | 6.4% |
| Jun 2026 | 29.5% | 29.4% | 17.8% | 15.6% | 7.8% |
| Jul 2026 | 29.7% | 32.5% | 15.5% | 15.7% | 6.6% |
| Aug 2026 | 31.4% | 31.2% | 17% | 14.1% | 6.2% |
| Sep 2026 | — | — | — | — | — |
How has the 100% and Rudy Project comparison changed over the last 12 months?
3 findings
- Rudy Project was ahead of 100% in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 100%’s estimated Share of Search among sports sunglasses brands worldwide moved from 6.3% to 6.2%, and its estimated monthly branded searches moved from 10.5K to 14.6K.
- Across the 11 months ending August 2026, Rudy Project’s estimated Share of Search among sports sunglasses brands worldwide moved from 18.7% to 17%, and its estimated monthly branded searches moved from 31K to 40K.
How did search popularity change for sports sunglasses brands worldwide in August 2026?
2 changes
In August 2026, Rudy Project overtook Tifosi to rank 3rd among sports sunglasses brands worldwide, at 17%.
Estimated monthly branded searches for 100% worldwide rose 39.1% over 11 measured months, from 10.5K to 14.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using 100%’s and Rudy Project’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
100%
7 branded search terms
- 100% cycling sunglasses
- 100% eyewear
- 100% sports sunglasses
- 100% sunglasses
- 100percent com
- 100percent sunglasses
- sports sunglasses 100%
Rudy Project
7 branded search terms
- cycling sunglasses rudy project
- rudy project
- rudy project eyewear
- rudy project sports sunglasses
- rudy project sunglasses
- rudyproject
- rudyproject com
Put your own brand in this comparison
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