How popular isRudy Project in search?
In August 2026, there were an estimated 40K branded searches for Rudy Project worldwide which is up 29% over the last 11 months. Rudy Project holds 17% estimated Share of Search among sports sunglasses brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which sports sunglasses brands compete with Rudy Project?
Share of Search by month for Julbo, Smith, Rudy Project, Tifosi, 100%. The figures are in the table below the chart.
View monthly share of search table
| Month | Julbo | Smith | Rudy Project | Tifosi | 100% |
|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 34.8% | 18.7% | 11.4% | 6.3% |
| Nov 2025 | 29.1% | 39.9% | 15.4% | 9.8% | 5.8% |
| Dec 2025 | 30.7% | 42.1% | 13.7% | 8.5% | 5.1% |
| Jan 2026 | 34.3% | 37.5% | 15.7% | 8% | 4.5% |
| Feb 2026 | 30.5% | 36.9% | 16.6% | 9.8% | 6.1% |
| Mar 2026 | 30.8% | 32.7% | 16.7% | 12.2% | 7.5% |
| Apr 2026 | 32.3% | 30.8% | 17.1% | 12.5% | 7.3% |
| May 2026 | 29.3% | 32.8% | 18.2% | 13.3% | 6.4% |
| Jun 2026 | 29.5% | 29.4% | 17.8% | 15.6% | 7.8% |
| Jul 2026 | 29.7% | 32.5% | 15.5% | 15.7% | 6.6% |
| Aug 2026 | 31.4% | 31.2% | 17% | 14.1% | 6.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 31.4% | 73.8K | -3.7% | +1.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 31.2% | 73.5K | -12.5% | -1.3 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 17% | 40K | -0.05% | +1.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 14.1% | 33.2K | -17.9% | -1.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6.2% | 14.6K | -14.1% | -0.4 points |
1.
Julbo31.4%
moved from 2nd to 1st · 73.8K estimated branded searches · -3.7% vs prior month · +1.7 points
2.
Smith31.2%
moved from 1st to 2nd · 73.5K estimated branded searches · -12.5% vs prior month · -1.3 points
17%
moved from 4th to 3rd · 40K estimated branded searches · -0.05% vs prior month · +1.5 points
4.
Tifosi14.1%
moved from 3rd to 4th · 33.2K estimated branded searches · -17.9% vs prior month · -1.5 points
5.
100%6.2%
held 5th · 14.6K estimated branded searches · -14.1% vs prior month · -0.4 points
Compare search popularity between Rudy Project and its closest rivals
How has branded search demand for Rudy Project changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rudy Project worldwide rose from 31K to 40K.
- Across the 11 months ending August 2026, Rudy Project’s estimated Share of Search among sports sunglasses brands worldwide decreased from 18.7% to 17%.
- Across the 11 months ending August 2026, Rudy Project’s estimated Share of Search among sports sunglasses brands worldwide peaked at 18.7% in October 2025 and was lowest at 13.7% in December 2025.
How did search popularity change for sports sunglasses brands worldwide in August 2026?
5 changes
In August 2026, Julbo overtook Smith to take the highest estimated Share of Search among sports sunglasses brands worldwide, at 31.4%.
In August 2026, Rudy Project overtook Tifosi to rank 3rd among sports sunglasses brands worldwide, at 17%.
In August 2026, Tifosi lost estimated Share of Search among sports sunglasses brands worldwide, from 15.7% to 14.1%.
In August 2026, Smith lost estimated Share of Search among sports sunglasses brands worldwide, from 32.5% to 31.2%.
Estimated monthly branded searches for 100% worldwide rose 39.1% over 11 measured months, from 10.5K to 14.6K in August 2026.
How is Rudy Project measured?
Brandwave collects information about searches that people make online using Rudy Project’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- cycling sunglasses rudy project
- rudy project
- rudy project eyewear
- rudy project sports sunglasses
- rudy project sunglasses
- rudyproject
- rudyproject com
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Is Rudy Project your brand?
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